IT Communications Strategist

Requisition Number: 20122311
Type of Employment: Full-Time Regular
Number of Months:
Months Employed: June to May
Number of Hours per Day/Week: 40
Daily Hours: 8:00 a.m. - 5:00 p.m.

Summary Position
The IT Communications Strategist develops and implements marketing and communication strategies for the Office of Information Technology (IT), focusing efforts on communicating IT initiatives, projects, and service updates and changes.

The strategist regularly serves on cross-functional teams and consults with IT staff to identify communication needs, develop a plan of action, create and edit content, and implement the plan. This includes the creation of email messages, print materials, blog posts, website content, social media posts, Today at Elon articles, and content for instructional modules and digital signage.

This position reports through Teaching and Learning Technologies within the Office of Information Technology (IT). IT is in the division of Finance & Administration.
This is an on-campus position.

Education Requirements
Bachelors degree required in a field of study of communications, journalism, marketing, writing, public relations, interactive media, or related field.

Masters degree preferred in a field of study of communications, journalism, marketing, writing, public relations, interactive media, or related field.

Degree/Major: Bachelors degree required in a field of study of communications, journalism, marketing, writing, public relations, interactive media, or related field.
Length of Experience: A minimum of 3 years of professional experience in communications or related occupation; preference given to those with prior experience in a higher education setting.
Supervisory Experience: No

Supervisory Experience Detail
The Communications Strategist may supervise a small team of TLT student staff.

Special Skills or Experience
Excellent oral, writing, and editing skills. Ability to translate complex, technical, and fragmented information into easily understood information for various stakeholders and audiences in a variety of platforms. Must have an understanding of communication/marketing strategy and an ability to influence/educate others. Strong project management skills with an ability to lead marketing/communication initiatives and manage competing priorities. Proficient in social media, digital communications, and engagement strategies. Experience with WordPress or similar web content management system, along with basic html skills (for troubleshooting) is preferred. Experience with basic video capture and editing (for use on social media) is preferred. Experience in graphic design for print, social, web, and digital signs. Experience in Adobe Photoshop, Canva, and other visual layout tools preferred. Competent with Microsoft Office 365 applications, specifically Word, Excel, Outlook, and Teams, and their use in a collaborative setting. Experience with analytics, SEO strategies, social media, and accessibility standards. Strong interpersonal skills with the ability to work well and collaborate with individuals and teams Self-starter, organized, and creative.

Special Instructions to Applicants
This is an on-campus position.

Please submit your cover letter, resume, and samples of work (writing, social media, web, and other multimedia).

Review of applications will begin on August 10, 2022.

Posting Date: 07/19/2022
Closing Date:
Open Until Filled: Yes

General Purpose of Position
The IT Communications Strategist develops and implements marketing and communication strategies for the Office of Information Technology (IT), focusing efforts on communicating IT initiatives, projects, and service updates and changes.

The strategist regularly serves on cross-functional teams and consults with IT staff to identify communication needs, develop a plan of action, create and edit content, and implement the plan. This includes the creation of email messages, print materials, blog posts, website content, social media posts, Today @ Elon articles, and content for instructional modules and digital signage.

This position reports through Teaching and Learning Technologies within the Office of Information Technology (IT). IT is in the division of Finance & Administration.

This is an on-campus position.

Essential Duties and Responsibilities
1. Develop, influence, and implement marketing and communications strategies for IT (50% of time):
Serve on cross-functional IT teams that have communications needs, focusing efforts on communicating IT initiatives, projects, and service updates and changes. Develop and influence communication strategies and materials to support the mission and vision of the organization, enhance the customer experience, and address community needs.
Develop and implement communications strategies, campaigns, and associated materials to support the launch of new services and initiatives. With a clear understanding of the universitys branding standards, create, write, edit, develop, and design materials, including email messages, print materials, blog posts, website content, social media posts, and Today at Elon articles. Utilize a variety of media, including graphics, images, text, and video.
Participate in the change management and incident management processes. Collaborate with colleagues to help shape and advocate for the role of communications in these processes. Assist with communications for planned and unplanned service disruptions and outages, during both business hours and off hours.
Consult with IT departments and staff to identify and assist with communication needs. Provide best practices and how they may be leveraged to meet goals.
Develop and maintain a content calendar, soliciting ideas across IT.
Translate complex, technical, and fragmented information into easily understood information for various stakeholders and audiences. Partner with IT colleagues to gather information, and craft messaging that provides a consistent voice across ITs web and social media platforms.
Assess effectiveness of strategies through web and social media analytics, and implement strategies to strengthen engagement with students, faculty, and staff

2. Manage ITs social media channels (25% of time):
Create and manage content
Build followership and engagement
Monitor channels for customer interaction and respond to and interact with followers

3. Consult, assist, and partner with TLT team members to develop and implement content strategy for instructional modules, videos, print materials, digital signage, and more (20% of time):
Partner with Video Producer, Senior Designer/Developer, instructional technologists, and others to create content
Work on project teams developing and designing multimedia
Assist with content mapping and develop and design materials

4. Manage the IT website (5% of time): Ensure that content is easy to find and consistently updated, accurate, and relevant.
Collaborate with Campus Technology Support staff to ensure effective communication strategies for the IT website and the service catalog. Influence and provide guidance related to the flow and connection of the content in these 2 platforms.
Redesign, refresh, and re-organize the website when needed
5. Other duties as needed or required.



Education and Experience
Bachelors degree in a field of study in communications, journalism, marketing, writing, public relations, interactive media, or related field. Masters degree preferred.
Minimum of 3 years of experience in communications or related occupation; preference given to those with prior experience in a higher education setting.
emphasis in communications, journalism, marketing, writing or public relations required. Masters degree preferred.
Excellent oral, writing, and editing skills. Ability to translate complex, technical, and fragmented information into easily understood information for various stakeholders and audiences in a variety of platforms. Must have an understanding of communication/marketing strategy and an ability to influence/educate others. Strong project management skills with an ability to lead marketing/communication initiatives and manage competing priorities. Proficient in social media, digital communications, and engagement strategies. Experience with WordPress or similar web content management system, along with basic html skills (for troubleshooting) is preferred. Experience with basic video capture and editing (for use on social media) is preferred. Experience in graphic design for print, social, web, and digital signs. Experience in Adobe Photoshop, Canva, and other visual layout tools preferred. Competent with Microsoft Office 365 applications, specifically Word, Excel, Outlook, and Teams, and their use in a collaborative setting. Experience with analytics, SEO strategies, social media, and accessibility standards. Strong interpersonal skills with the ability to work well and collaborate with individuals and teams Self-starter, organized, and creative.

Does this position require driving for the university? No

Additional Information


To apply, visit https://elon.peopleadmin.com/postings/8803

Elon University is an equal employment opportunity employer committed to a diverse faculty, staff and student body and welcomes all applicants.

Elon University has built a national reputation as a premier student-centered arts and sciences university that values strong relationships between students and their faculty and staff mentors. Elon is ranked among the top-100 National Universities by U.S. News & World Report, with a No. 1 ranking for excellence in undergraduate teaching and No. 9 for innovation. Global engagement is central to Elons experience and the Institute of International Education has ranked the institution No. 1 in the nation for study abroad for 16 straight years.In addition, Elon is the only university in the nation ranked in the top-20 by U.S. News for excellence in all eight academic programs 'Focused on Student Success.' Elons more than 7,000 students prepare to become the resilient, ambitious and ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe.







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