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Statewide Communications Manager | Communications Manager I
Michigan State University
Location: East Lansing, Michigan
Internal Number: 797679
Statewide Communications Manager
Michigan State University Extension is committed to fostering a welcoming and inclusive organization, which requires all staff to contribute towards a vision for success. Diversity, equity, and inclusion are central to our work, regardless of title or position within the organization. This means that all staff at MSU Extension are dedicated to the following:
We work together to ensure that programming is delivered to diverse audiences, produces equitable impacts for all participants, and demonstrates partnership and inclusion for all groups.
We embrace that it is everyone’s job to create a culture that promotes diversity, equity, inclusion and belonging.
We ensure that every team member is prepared with the skills and resources to contribute to our welcoming and inclusive culture.
We foster inclusion by recognizing and valuing diverse perspectives, skills, experiences, and work to create equal access to programming for communities.
We commit to continuous learning for diversity, equity, and cultural competency, in order to achieve inclusive excellence.
We understand that diversity, equity, and inclusion are essential elements to our work and are vital to the organizational culture and programmatic success of MSU Extension.
We embrace a culture of understanding, coaching and feedback towards achieving a vision of success for the entire organization and its staff.
Together we will achieve success and we commit to these goals in our work, continued education, and ongoing efforts.
Coordinates, assembles, and distributes information pertaining to a college, department or program of a limited size, staff and/or complexity, which may include the on-line communications and the publication of news and press releases, brochures and/or related materials.
MSU Extension is the university’s largest outreach organization with a presence in all 83 Michigan counties. Counties are managed by 15 district directors, who are responsible for administrative oversight in the counties they manage, working with county government, local partners, and other stakeholders.
In this role, you will work with a team of communicators to provide leadership and support for the education, communication, and marketing efforts of MSU Extension, specifically 15 district directors serving across the state. You will develop and manage communications and marketing strategy in concert with the 15 district directors and associate director of operations. You will help streamline communication to county governments and other stakeholders and work with internal and external editors and designers to manage the development and branding of communications and marketing content (print and digital) for use with stakeholders. You will be responsible for planning, developing, editing, and posting digital content for the MSU Extension website in consultation with subject matter experts. You will also provide guidance on creative work involved with supporting district directors’ needs, including graphic design, photography, video, and social media campaigns.
You will be responsible for coordinating and scheduling digital outreach efforts, including social media, email marketing and education, as well as write and develop impact-focused stories, marketing materials and legislative reports for MSU Extension. You will also participate in and attend regular meetings with MSU Extension communicators, district directors and leadership. You will integrate and prioritize use of best practices related to diversity, equity, and inclusion (DEI) to identify and assist in the development of materials in support of programming created through a DEI lens that supports growth and understanding of critical issues facing target audiences. You will also review and provide administrative guidance across communications for events, processes, outreach strategies, program delivery and communication pathways to identify and remove barriers in reaching potential participants. Diversity, equity, and inclusion are essential elements vital to the culture MSU Extension endeavors to cultivate.
Although negotiable, there will be space for this position to work from the campus of Michigan State University in East Lansing, Michigan.
This is a full-time, end-dated appointment, renewable annually based upon continued funding.
Plans, creates, produces, photographs, edits, records or drafts releases and feature materials for on-line communications, media, and publications in order to inform the public and University of issues and events.
Identifies sources of information, researches, surveys and interviews to obtain information.
Composes, edits, designs, records, produces and duplicates audiotaped or printed programs or materials.
Coordinates and approves the work of artists, photographers and printers and monitors work in progress.
Assists with web development and technological enhancements for the unit.
Maintains and updates files including statistical reports, clippings, and measurements.
Assists with negotiating rates and orders advertising for print, television, or radio.
Contributes to the overall growth and engagement strategies for social media.
Executes innovative social media marketing campaigns to support traditional media, public relations, and advertisings activities and to promote department events.
Supports social media goal setting, execution, tracking, and reporting.
Serves as a liaison with other University departments, including University Communications.
Other duties as assigned by supervisor.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations;
One to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels;
Or an equivalent combination of education and experience.
Four-year college degree program in communications, journalism, telecommunications, professional writing, business, marketing, English, public relations, or related field.
One to three years of related and progressively more responsible or expansive work experience in communications, public and media relations, public affairs, government relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels.
Self-starter who can effectively work both independently and in a team environment.
Experience and proven ability working productively with a team serving in both leadership and contributor roles.
Ability to develop and maintain positive working relationships intra- and inter-organizationally.
Ability to identify and assist in the development of materials in support of programming created with a DEI lens that supports growth and understanding of critical issues facing target audiences.
Ability to apply a DEI framework, review and provide administrative guidance across events, processes, outreach strategies, program delivery and communication pathways to identify and remove barriers in reaching potential participants.
Ability to prioritize tasks effectively, demonstrate sound decision-making skills, and attention to detail.
Demonstrated ability for accuracy and thoroughness.
Five plus years of related and progressively more responsible or expansive work experience in communications, marketing, public relations, or a closely related area.
Demonstrated skills and professional development from the last five years related to cultural competency and inclusive excellence.
Experience or interest in public affairs, government relations and/or stakeholder engagement.
Demonstrated commitment to reach diverse populations.
Experience in the use of AP Style writing and editing techniques, digital communications, social media, and general communications support.
Demonstrated mastery and understanding of web-based content management systems.
Experience managing content and executing content for social media channels.
Strong writing, proofreading and editing skills.
Excellent interpersonal skills, including oral and written communication skills.
Knowledge of Constant Contact, Microsoft Office, Photoshop, and InDesign.
Knowledge of computer software and usage (e.g., word processing, spreadsheets, scheduling, Internet browsers, etc.).
Basic photography and graphic design skills.
Knowledge of MSU branding.
Ability to manage multiple projects simultaneously in a fast-paced environment while adhering to aggressive deadlines.
Event coordination experience.
Ability to lift and carry educational materials, equipment, etc. up to 25 lbs.
Proven ability in establishing and working with a diverse network of constituents and community members across race, color, gender, national origin, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status, veteran status, socioeconomic class, and other differences.
Able to demonstrate sensitivity, knowledge, and use of appropriate approaches, skills and techniques, which reflect an understanding and awareness of social, cultural and economic diversity of the target population.
Other skills and/or physical abilities required to perform duties of the position.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
Four (4) professional references including at least two (2) prior or current supervisors.
The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/
Generally 40 hours Monday through Friday, with some nights and weekends needed.
Description of End Date
This is an off dated position funded for one year from the date of hire with possible extension contingent upon funding renewal.
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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