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The Southeastern Conference is seeking qualified candidates for the position of Assistant Director of Digital & Social Media, which will assist content creation and strategic messaging efforts on official SEC platforms.
Responsibilities to be successfully fulfilled by the Assistant Director of Digital & Social Media include:
Alongside the Director of Digital & Social Media, help maintain the SEC’s social media strategy, utilizing multiple platforms to impact and highlight the student-athlete experience, drive fan engagement, and achieve organizational goals
Brainstorm, create, and publish content to the SEC’s social media channels, website and other platforms
Contribute to the maintenance, organization, and oversight of the overall content calendar for the SEC communications, creative services and marketing departments
Write excellent, attention-grabbing copy for social media that intrigues and entertains users while maintaining a consistent voice on all SEC social platforms
Assist the Director of Creative Services with the development and design of still graphics and motion animations
Assist the Director of Marketing with the development and execution of promotional content, collateral and messaging
Coordinate and execute sport-specific information created by SEC sport communications contacts to generate positive publicity for the SEC via its various digital platforms, including implementing specialized strategies for championship events, media days, and other special events such as signing days, awards presentations, professional draft days
Work alongside the SEC’s 14 institutions, championship host cities, contracted content providers and the SEC Network to execute campaigns, promote events and share content
Travel to and assist with management of selected SEC Championship and Media Days events and other events as appropriate and assigned
Stay up to date on industry trends and emerging platforms, and monitor current state of SEC social and digital media performance, including the identification of appropriate metrics that are beneficial to the SEC
Other duties as assigned by the Director of Digital & Social Media
Minimum qualifications for this position include a Bachelor’s degree from an accredited college or university. Candidates are expected to have successful experience in digital communications including advanced content creation skills and a proficient understanding of relevant social media platforms, and an understanding and appreciation of analytics tools. Proficiency in Adobe Creative Cloud software preferred. Video and/or photo shooting and editing skills preferred. Experience utilizing collaboration, communications and organization tools like Slack, Trello and GSuite preferred. The successful candidate will have superior organizational skills, basic journalism experience and news judgment, proficient computer skills, the willingness to work in an environment with multiple priorities and meet deadlines, have both strong written and verbal communication abilities, and must be willing to travel and work evenings, weekends and non-traditional hours.
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader on the national landscape for intercollegiate athletics in the 21st century. Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC. Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933. The league has expanded twice, adding Arkansas and South Carolina in 1991, then Missouri and Texas A&M in 2012.
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