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Video Producer - Social Media/Digital Communications
University of Michigan - Ann Arbor
Location: Ann Arbor, Michigan
Internal Number: 221250
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific qualifications and interest in this position, outline skills and experience that directly relate to position requirements, and list links to relevant video, audio, content creation, and creative editing work samples. The materials you submit will be used to assess writing and creative skills during the initial screening process. *Note that the system only allows for one single file attachment
The University of Michigan Social Media and Public Engagement office produces awardwinning products and content that support the mission, vision, and values of the University of Michigan.
As Video Producer - Social Media/Digital Communications, you will leverage your video production experience, and technical and cultural fluency in major social media platforms (Instagram, YouTube, TikTok, etc.), to document, celebrate and engage with a diverse array of stakeholders across university accounts utilizing emerging trends and established methods of industry best practice. You will work closely with a team of digital, marketing, communications, and multimedia professionals to produce visual stories, vertical video, and other social video and multimedia content.
A passion for creativity, innovation, and trend adoption are key attributes for this role, and the ability to ensure deliverables are on time, within budget, and of the highest quality, is pivotal. From welcome back to commencement, and faculty interviews to public health guidance, you will be expected to create a wide array of engaging videos on a daily, weekly, monthly, and yearly basis.
You will work within the Office of the Vice President for Communications to elevate a global brand that serves as a standard of best practice across higher education. You will help to manage a talented team of content specialists and work in partnership with a wide array of cross-campus communicators, experts, and faculty. You will report directly to the Director of Social Media and Public Engagement.
On-campus work in Ann Arbor is required, including evening and weekend work when necessary. The Office of the Vice President for Communications offers flexible work arrangements for staff.
ROLE AND RESPONSIBILITIES
Film, edit, and post creative and engaging video and other multimedia content (gifs, memes, audio, etc.) for distribution across the University of Michigan social media properties, email, newsletters, leadership channels, television, and within the stadium.
Explore campus and build relationships with students, faculty and staff as well as navigate and connect with members of our community on social media to generate story leads or find potential influencers or brand ambassadors. Be continuously following and studying social video trends.
Manage visual consistency, innovation, and quality control across all U-M social media properties and the President’s Public Engagement initiative, including YouTube, TikTok, Instagram Reels, U-M Student Vlog Series and the Michigan Minds Faculty Podcast.
Create and maintain social media editorial calendars that deliver compelling content aligned with the U-M brand.
Communicate with cross-campus stakeholders to gather information and capture visual assets for events, meetings, news, and promotions.
Create and manage an organizational system for all raw footage, photos, and audio captured, including production equipment and hard drives.
Direct and/or train lower-level specialists and interns designers to maintain design standards and meet client communication needs.
Work with actors, models, hosts, and the general public while providing creative direction
Perform other duties as required or assigned that are reasonably within the scope of the duties enumerated above
Background in videography, digital media, journalism, marketing, social media or another appropriate field
3+ years of combined social media, film, video, photography, animation, content creation, and digital strategy
Experience shooting videos with a phone as well as using professional video equipment, including DSLRs or camcorders, audio and color correction, mics, and some lighting equipment
A portfolio of engaging horizontal and vertical video content that exhibits an understanding of platforms and audiences
Passion for using social media with innovative content, brand awareness and reputation management
Proficiency in Adobe Photoshop, Premiere Pro and After Effects; experience with Illustrator and Audition
Experience in podcast development, optimization, editing and publication
Knowledge and success in creating TikToks, Instagram stories, gifs, and animations
Time management and organizational skills
Strong interpersonal, communication, presentation, and computer skills.
Understanding of animation, storytelling, and character development techniques.
Attention to detail, adaptability, and receptiveness to feedback and direction.
Ability to work independently or with a team to develop animations and solve problems.
This position reports to the Director of Social Media and Public Engagement and is part of the University of Michigan central social unit (UMSocial) located within the Office of the Vice President for Communications.
Ann Arbor, Off-Campus
DIVERSITY, EQUITY, AND INCLUSION
The Office of the Vice President for Communications seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University and to offer our students richly varied disciplines, perspectives and ways of knowing and learning.
BENEFITS AT THE UNIVERSITY OF MICHIGAN
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future. Benefits include:
Generous paid time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.
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