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Associate VP of Public Relations and Marketing (Band 13)
Bluegrass Community and Technical College
Location: Lexington, Kentucky
Type: Full Time
Internal Number: 76916
The position is responsible for planning, coordinating, and implementing internal and external communication programs that include communicating with news media, managing public awareness efforts, and marketing programs and services. It reports to and works closely with the President to create and execute strategic communications from the President to internal and external audiences. The position also works with members of Leadership Executive Team and the college personnel on marketing, communications for the college and external groups, such as legislators and media. The position supervises the Public Information and Marketing staff and serves as a trusted advisor to the President on image and reputation and works with the President to design and develop initiatives that advance the college's visibility and reputation.
*Posting will remain open until position has been filled. Review of applicants will take place periodically and interviews will be scheduled accordingly.
Provide leadership to the Public Information and Marketing unit consistent with the mission of the college and the Kentucky Community and Technical College System (KCTCS) and in cooperation with college senior administrators.
Develop and execute strategic communication plans for the President and ensure adherence to his voice, brand, and key messages.
Work closely with the President, Leadership Executive Team, and others on subject matters that typically require considerable sensitivity, discretion, or judgment.
Guide strategic and annual planning and goal setting activities for the unit based on the college strategic plan.
Work closely with the President and Leadership Executive Team on crisis communication and help develop comprehensive strategies and messaging that preserve and protect the reputation of the college and the wellbeing of students, faculty and staff.
Lead and assist staff in developing and assessing the annual unit plans.
Provide leadership in accountability and institutional effectiveness by developing, implementing, and assessing effective processes and procedures that promote the college.
Develop and monitor an annual budget related to the goals and operational needs of the unit.
Supervise staff including recommendations on hiring, orientation, coaching, evaluation, and supporting professional development.
Assist in the development of materials for the BCTC Foundation.
Participate in college and system organizational development activities including service on college or system committees or involvement in other initiatives as assigned.
Participate in professional organizations and professional development.
Build and maintain strong community relationships with elected officials, agencies, organizations, institutions, the media, and community groups, representing the college in community and regional initiatives as appropriate.
Maintain effective communication with all units of the college, other educational institutions, and the community at large.
Develop and maintain information network with colleagues and counterparts in the system and in higher education.
Comply with college and KCTCS policies and procedures including preparing required reports, plans, proposals, and projections and ensure compliance among staff, advising as needed.
Assume other duties and responsibilities as assigned by the President.
Develop and implement the college's comprehensive marketing plan, including annual advertising plans, internal communications, web site content, social media, digital marketing, guerrilla marketing, publications, media events, etc.
Lead the branding initiatives to enhance image and recognition in the community. Promote and protect the brand of BCTC.
Provide leadership in content, design, and maintenance of the college website and intranet.
Coordinate and manage ceremonial functions and media events of the college.
Provide counsel to faculty, staff, and LET on effective public relations, marketing, and media relations strategies.
Manage and strengthen relationships with the media.
Assist in graphic design of advertisements, banners, outdoor signage, and other collateral.
Ensure press releases and supporting press materials are produced and distributed on a timely basis.
Develop and manage marketing and communications budgets.
Other duties as assigned by the President.
Minimum Education/Experience Requirements:
Master's degree (related field) and two years related experience, or equivalent.
Four years related experience.
Graphic design experience and skill with a variety of software packages.
Web development experience and knowledge of digital communications.
Knowledge of college recruiting, especially community college student recruitment.
Experience and ability to manage personnel.
Personal and professional integrity.
Process effective interpersonal and communications skills.
Bluegrass Community and Technical College (BCTC) is a member college of the Kentucky Community and Technical College System. As one of the two largest colleges in our system, BCTC transfers more students to four-year universities than any other college in the state. It awards certificates, diplomas, and associate degrees in more than 40 career and technical programs with day, evening, and online classes serving more than 16,000 students annually at seven campuses. Customized workforce training serves more than 500 businesses annually. BCTC provides excellence in learning and service with caring, experienced professors, helpful staff, and excellent facilities and a focus on student success. The college sustains strong partnerships with our communities to improve economic vitality and quality of life in the region.
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