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Director of Media Relations & College Communications
College of St. Scholastica
Location: Duluth, Minnesota
Internal Number: 12252
The Director of Media Relations & Communications leads the College's communications strategy, media relations, press releases, and managing the College's content team ensuring communications are consistent in messaging and branding, while supporting the College's mission, vision and values.
Manages College's public and media relations initiatives for external and internal audiences; develops and crafts communications including press releases and publications
Conducts communication efforts to build value and awareness of the College's brand to generate enrollments and build affinity with alumni and donors
Enhances College's relationship with key media, ensures beneficial and positive media coverage; acts as College's press secretary; coordinates news conferences and media interviews; assists media in identifying campus thought leaders to serve as experts for interviews
Liaises with campus safety and facilities to coordinate crisis communications ensuring accurate and timely provision of information
Collaborates with colleagues including, but not limited to, marketing, faculty, advancement and enrollment management
Maintains brand integrity; aligns communication strategies with social media; St. Scholastica website news and profiles, and internal portal; oversees College's editorial guidelines
Ensures effective cross-cultural communication messaging and brand engagement
Actively engages with Sisters of the St. Scholastica Monastery to effectively incorporate College history and Benedictine values in all communications work
Tracks and assesses communication activities and identifies areas for improvement
Ensures fiscally sound operation of College Communications by exercising management practices which result in operations within allocated budgets
Supports staff, students in marketing and college communications department
Developing brand awareness and communications
Coordinates media events and press conferences; provides media relations support
Assists with writing Presidential and senior leadership communications to faculty, staff and students, including research
Work across a wide spectrum of constituencies, coordinate multiple projects simultaneously, manage and support external communications where appropriate
Develop metrics for measuring communication effectiveness
Ensure organizational consistency in all aspects of internal employee communications including development, organizing and education
Bachelor's Degree in communications, marketing, or related field; AND five (5) years of professional experience in communications, journalism, public relations and marketing operations; OR an equivalent combination of education, training and experience.
PHYSICALDEMANDS & WORKINGENVIRONMENT: The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mobility to work in a typical office setting and use standard office equipment, vision to read printed materials and a computer screen; hearing and speech to communicate in person or over the telephone; strength to lift and carry up to 20 pounds.
Experience in a higher education or non-profit environment and Bilingual English/Spanish is preferred.
The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.DULUTH, MINNESOTADuluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “b...est adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.
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