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Communications Officer, YSM Social Media and Audience Development
Location: New Haven, Connecticut
Internal Number: 75969BR
1. Coordinating, curating and managing the workflow for respective Yale School of Medicine social media feeds (including editorial output matrices and publishing calendars) to maintain a steady stream of relevant, engaging conversations across multiple platforms, with an emphasis on Facebook and Twitter. 2. Developing respective Yale School of Medicine policies and Identifying best practices and new paths of engagement for targeted users, establishing tone and voice, and crafting content strategies for social platform engagement. 3. Monitoring social media feeds, leveraging positive feedback for amplification and managing negative feedback. 4. Creation and cultivation of strategy to amplify reach, using engagement and reciprocity throughout the Yale community, including the University, Yale New Haven Health and respective Yale School of Medicine departments and physicians. 5. In the digital marketing realm, defining agenda for collection of data to understand multiplatform content consumption, user behavior, and staff performance and priorities, developing policies and driving recommendations and actionable insights to grow traffic, deepen engagement, improve product and work more efficiently. 6. Setting and delivering key media performance indicators (KPI) for traffic and engagement goals across YSM's websites, social media channels -- Facebook, YouTube, Twitter and LinkedIn -- and partner platforms. Metrics include earned, organic and paid reach. 7. Building and maintaining effective dashboards and templated reports for leadership, as well as to colleagues, stakeholders and clients, and serving as the primary source of contact for all analytics stakeholders to ensure accuracy and consistency of metrics reported.
Preferred Education: Health-related editorial experience as a writer or editor at a well-known news outlet; possesses sharp editorial judgment and instincts and translates them into interesting, timely, engaging, relevant, creative and concise social media posts.
Preferred Education, Experience and Skills: Health-related editorial experience as a writer or editor at a well-known news outlet; possesses sharp editorial judgment and instincts and translates them into interesting, timely, engaging, relevant, creative and concise social media posts.
Required Skill/ability 5: Proficiency with maintaining web content, content management systems and HTML editing tools, social media platforms, survey building tools, and Microsoft Office Suite. Ability to identify and learn new technology.
Posting Position Title: Digital and Social Media Strategist
Required Skill/ability 3: Excellent writing and communication skills with a keen eye for grammatical errors or confusing text. Outstanding organizational skills and very detail-oriented.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Communications Officer, YSM Social Media and Audience Development
Required Skill/ability 1: Significant ability with, or very strong interest in, science and medicine content. Ability to develop relationships with faculty and other stakeholders in order to manage YSM's social media platforms and help grow followers.
Required Skill/ability 4: Understanding of web structure, web best practices, web usability, and fluency with online technology, specifically social media management systems and a history of successful, metrics-proven social media posting and management of accounts.
Required Skill/ability 2: Knowledge/ability with computers and relevant software applications pertinent to online publishing and social media.
Bachelor's degree and five years of related experience or an equivalent combination of education and experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.
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