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Responsible for the developing and/or overseeing the deployment of SEMA messages using SEMA News, Association publications, electronic communications (SEMA Newsletter) and other vehicles as necessary. Responsible for the development of internal and external publications and ensuring consistency in all SEMA communications.
Directly, or through subordinate supervisors, supervise the Performance Aftermarket Publications, Inc. workforce, providing creative direction and leadership by overseeing all aspects of the editorial process
Create a consistent voice and tone across all communication channels by collaborating with other communication stakeholders in marketing, social media, PR. Ensure content cohesiveness across all platforms.
Ensure all content is aligned with SEMA’s mission and brand identity and develop overall direction of publications and content.
Strategic decision making with regard to the evolution of the products including creating editorial calendars, developing story ideas.
Develop annual operating budget for SEMA News and other Association publications and review monthly financial reports of SEMA News and other publications to maintain budget controls.
Manage the use of freelance journalists, SEMA staff and other content contributors.
Create and coordinate content for twice weekly association newsletter. Work with marketing/email team to upload content. Prepare a “staff copy” to release 24 hours prior to public release. Create content, write stories, take photographs, etc. as necessary for other company publications, websites, newsletters, etc.
Prioritize content to meet the strategic objectives of the organization.
Oversee all aspects of production, including pre-press, printing, and mailing. Ensure that production schedules are set and met.
Evaluate the performance of staff and freelancers to ensure they meet deadlines, maintain quality standards, and meet objectives.
Manage the editorial workflow including reviewing submissions, managing staff and overseeing production.
Establish timelines for projects while communicating these deadlines to all relevant parties.
Coordinate coverage of SEMA events as well as other relevant industry functions for all SEMA publications and websites to eliminate duplication of efforts and ensure timely and top-quality content.
Supervise all activities surrounding circulation of both member-only and controlled circulation publications. Search for ways to improve quality of circulation on SEMA News.
Direct the development and recommendation of publication policy for all publications, and revise/update the SEMA style guide as necessary.
Support the Publisher and sales personnel in the solicitation of advertising, and in creating a commercially viable product.
Initiate and/or implement special publishing projects as required.
When directed by management, perform other assignments and duties as required.
SKILLS AND KNOWLEDGE REQUIRED
Proven written/editorial/proofreading skills. Must be able to do journalistic-style copy editing and conform to company style manual.
Excellent managerial skills. Ability to direct others, lead a team to a common goal, handle employee issues, etc.
Excellent communication (oral & written) and organizational skills, proven managerial experience and general knowledge of promotional strategies, planning and budgeting.
Established editorial experience, understanding and experience in production, printing and color processes and experience in project development and management.
Proven understanding of the Internet and publishing content on the Internet. Ability to direct programmers and graphic artists to achieve compelling web pages.
Strong photography skills and knowledge of current printing and pre-press technologies, techniques, and pricing models/strategies.
Must be able to attend events out of town and be have reliable transportation to specific functions or interviews.
Physical ability to perform publication and photo shoot responsibilities.
Knowledge of computer systems, including basic understanding of desktop publishing programs (Adobe Photoshop, Illustrator, Quark Xpress). Solid competence in office productivity programs like word processing, excel, PowerPoint, and e-mail.
Hybrid available for this position with approx. 3 days onsite in Diamond Bar, California.
This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.
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