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Position Description: UCLA Strategic Communications (StratComm) brings UCLA's mission and values to life by inspiring positive action as UCLA's lead storytellers, reflecting the multifaceted diversity of our university and surrounding communities. Demonstrating and reinforcing the university's commitment to equity, diversity and inclusion (EDI) in all creative work is central to StratComm's success. We believe a workplace culture that values EDI practices is essential to building strong teams, which translates to robust ideas, strategies and creative content that resonate with UCLA's diverse audiences.
The issues management/media relations unit in Strategic Communications helps tell UCLA's story and ensures our values are communicated on reputational issues for the university, working with key constituents including media, campus leadership and beyond.
The Associate Director of Digital Issues Management will be a new position on the Issues Management team, also coordinating closely with members of the Social Media team as well as other units within Strategic Communications and beyond. The ideal candidate will have experience with media relations and issues management or will have served on a media relations/issues management team and also possess social media expertise.
Duties will include regular monitoring of social media channels to understand trending issues and concerns, providing regular alerts and insightful readouts to the Director of Media Relations (Issues Management) and other Strategic Communications leadership, advising Strategic Communications and leadership at UCLA on the best strategies for engaging in various scenarios, including proactive and reactive posts. The Associate Director of Digital Issues Management will also coordinate closely with colleagues in Executive Communications to draft social media language that can promote leadership messages on important or sensitive issues. Additionally, this position will be expected to work with campus leadership to gather information that can help either validate or invalidate claims being made online and work with them to determine what information can and cannot be released in response. This person will also be responsible for identifying and monitoring issues in the news and across campus and preparing proactive strategies for various scenarios
Additional tasks include supporting the Social Media team in the development and creation of proactive posts on UCLA's primary brand channels that promote the institution's interests, community and values.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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