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The Audience Producer serves as the primary producer for DCist and WAMU’s editorial social media accounts, promoting our journalism in a consistent, engaging voice and growing our following. This role also manages other direct communication with audience members, including the comment section on our websites. The Audience Producer effectively uses analytics tools to make data-informed decisions about story promotion, new initiatives, and experimental content. This position also works on additional engagement and digital production tasks, such as homepage management. Occasionally, the Audience Producer supports other Audience team members in their work, as needed, serving as back-up producer of newsletters, or in facilitating events.
Required Education and Experience
Bachelor's degree or equivalent.
3-5 years of relevant experience.
Additional Eligibility Qualifications
3-5 years’ experience writing or producing social media in a professional journalism environment.
Ability to write in a creative, conversational, and distinctive voice while still maintaining accuracy and adhering to editorial standards.
Strong editorial judgment, a journalistic compass and the ability to make independent editorial decisions on behalf of WAMU.
Deep understanding of established and emerging social media platforms, with knowledge of how to best leverage each tool for optimum audience growth and engagement.
An appreciation and comfort level with breaking news situations.
Attention to detail and the ability to write and copy-edit quickly.
Keen understanding of how to use analytics to guide editorial decision-making.
WAMU 88.5 is the leading public radio station in the greater Washington, D.C. area, and DCist is our digital outlet for local news. We provide in-depth and enterprise reporting alongside essential daily news and information that aims to reflect and serve the diverse communities of our region. We believe in news as a public service and put our current and future audience at the center of our work.
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