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The Columbia University School of General Studies (GS) is the finest liberal arts college in the United States dedicated to making Ivy League education accessible to nontraditional students. GS was founded in 1947 on the mission of expanding access to elite higher education, and it remains the most diverse college in the Ivy League, with many transfer, first-generation, and international students. GS students are fully integrated with Columbia???s broader undergraduate population and are taught by Columbia???s celebrated faculty.
The Content officer is a member of the team that handles all communications and outreach for the School of General Studies, including publications, advertising, media relations, social media, email marketing, and the website.
The Content Officer will work closely with the Associate Director of Communications on all marketing and communications efforts for the School of General Studies, striving to extend recognition of the college???s brand and educational mission to internal and external audiences. The Content Officer will interface with all departments at the School of General Studies as well as the University Office of Public Affairs, and the Office of Development and Alumni Relations, in order to ensure that an integrated communications strategy exists across all forms of media.
The Content Officer will work on the production of all existing GS online marketing outlets and will provide project management for any additional online publications. He/she/they will work with the Associate Director in developing and managing the overall content plan for the School and in the successful execution of this plan.
Under the supervision of the Associate Director, the Content Officer will be responsible for supporting the School???s external content strategy to attract and engage prospective, current, and former students, as well as faculty, staff, campus partners, and members of the media. This strategy will involve planning and execution of content campaigns, student profiles, and news stories to be presented and distributed via the School???s websites and social media channels.
In coordination with the Associate Director and other members of the communications team, including student assistants, the Content Officer will be responsible for overseeing planning and posting to all of the School???s social media channels, including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.
Under the guidance of the Associate Director, the incumbent will maintain and update content on the GS website; research and write news and feature articles for the GS website and general publications; edit articles written by staff and freelancers; write and edit for GS admissions recruitment publications; participate in all copy editing of the articles written for public affairs or press release; oversee photography and photo editing of GS publications; participate in the general design implementation of GS publications; manage the college???s online community and social media presence.
The Content Officer will monitor and prepare regular updates on analytics related to social media and web traffic, with a goal of improving data-driven decision making related to content development and student engagement.
The Content Officer will serve as the Communications liaison for review and entry of events into the University Calendar system (Bedework).
With support of student assistants, the Content Officer will manage creation and schedule of content on the School???s digital displays.
The Content Officer will also serve as a writer for The Owl, the GS annual alumni magazine.
Subject to business needs, we may support flexible and hybrid work arrangements. Options will be discussed during the interview process.
Bachelor???s degree or equivalent required. Minimum two years related experience, or the equivalent combination of education and experience required. The successful candidate must be able to work independently. Requires organizational, analytical, and interpretive skills. Must have excellent writing, communication, and interpersonal skills. Attention to detail is a must. An instinct for sales and marketing preferred. Demonstrated ability to work under changing priorities and manage multiple tasks and deadlines. Strong computer skills a must. Experience with Email marketing, MS Office, Adobe Creative Suite (Acrobat, InDesign, Photoshop, Illustrator, and Dreamweaver), online social networking and media practices, cloud-based publishing and social media scheduling and tracking software are a must. Examples of previously developed social media content will be requested during the interview process.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
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