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The Social Media Manager is responsible for crafting and leading digital strategy for both the Open Society University Network (OSUN) and the Bard College Center for Civic Engagement (CCE). The manager will work closely with the communications team to design and implement campaigns that tell the story of the people, places, and programs that define CCE and OSUN's work and impact. The Social Media Manager develops campaigns to grow both OSUN and CCE's presence on multiple platforms, and provides insights into expansion while contributing to voice and brand.
Develop compelling, creative social media campaigns and content that highlight CCE and OSUN's vision, impact, and the work of students, faculty, and staff.
Identify opportunities for rapid response across social media platforms.
Develop a social media plan for all new projects/campaigns.
Create and maintain digital partnerships with other communications staff to ensure cross posting and to create digital footprints with partners.
Serve as a thought partner on implementation of social media, web design, video, and other needed communications to support digital campaigns.
Collaborate with communication teams to tie digital programs into offline media outlets.
Recommend and manage the systems used to track, organize, and schedule social media.
Develop a system for reporting on campaign performance, evaluating efficacy, and making recommendations for improvement.
Manage, mentor, and develop Student Media Fellows with an eye toward growth.
3-5 years of experience managing social media, preferably in a global setting.
Experience with multiple platforms including Instagram, Twitter, TikTok, and Facebook.
Experience with developing and implementing social media strategies and tying them to organizational vision and mission.
Strong interpersonal skills, with ability to consult and coordinate among multiple teams to produce written content.
Excellent written and verbal communication skills, with ability to write digital content in a fast-paced environment.
Experience with successfully pivoting to prioritize breaking news and developing rapid response campaigns.
Strong attention to detail and comfort level with digital and social media metrics.
Please submit a cover letter, resume with links to work samples, and three professional references with contact information through Interfolio at http://apply.interfolio.com/115555
Bard College is an equal opportunity employer and we welcome applications from those who contribute to our diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, mental, or physical disability, age, sexual orientation, gender identity, national origin, familial status, veteran status, or genetic information.
Bard is committed to providing access, equal opportunity, and reasonable accommodation for all individuals in employment practices, services, programs, and activities.
Building on a 150-year history as a competitive and innovative undergraduate institution, Bard College's mission has expanded across the country, around the world, and to meet broader student needs.Now, approximately 2,000 undergraduates study in Annandale and more than 200 graduate students study in Bard programs, plus nearly 1,000 students in our early colleges. Total enrollment for Bard College and its global affiliates is approximately 5,000 students. The undergraduate program at our main campus in the Hudson River Valley of upstate New York retains a reputation for scholarly excellence and civic engagement. We are committed to enriching culture, public life, and democratic discourse by training tomorrow's thought leaders.
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