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The Department of Epidemiology has an outstanding opportunity for a part-time Public Information Specialist.
Reporting to the department’s Director of Communications, the Public Information Specialist (working title of Communications Specialist) provides a full spectrum of communication, public relations, marketing, production, and design resources to support the educational and research mission of the department. The Communications Specialist is responsible for independently writing, designing, and publishing internal and external department communications, in addition to maintaining the department website, managing department social media platforms, developing, executing and measuring communications strategies and content, supporting event planning and providing communications training for faculty and students. The Communications Specialist will support the Director of Communications to serve as a liaison between the department and other UW and external communications, media, and marketing personnel.
DUTIES AND RESPONSIBILITIES
Content Production and Marketing (35%)
Oversee production, design, and coordination of internal newsletters and announcements.
Produce regular and timely news stories and features on faculty, students, and research designed to build a positive public image for the Department.
Assist in media relations activities.
Measure web traffic for in-house news stories and track external media news hits.
Assist with the design, creation, and ordering of departmental publications and promotional materials.
Facilitate communications outreach surrounding departmental activities and events.
Engage in department functions as needed to identify stories for content production.
Maintain photo library and knowledge management systems.
Web Development and Maintenance (20%)
Support WordPress website content management system to ensure data quality assurance.
Update and publish site content (main page slideshows, news items, research spotlights, Intranet resources, etc.)
Triage website maintenance requests, accessibility and technical issues, in coordination with Director of Communications, web development vendor, and departmental stakeholders.
Facilitate trainings on WordPress and other digital tools and maintain process documentation and training materials.
Maintain/update department event calendar.
Identify and execute web maintenance projects.
Track web analytics and other metrics to support and inform communications strategy.
Assist with coordination and implementation of improvements in web design, content, and usability.
Collaborate as needed with departmental IT staff, as well as UW Creative Communications, on technical website issues and updates.
Social Media Management (20%)
Manage the Department’s social media accounts.
Develop and execute digital media strategy.
Recommend, implement, and maintain improvements in social media presence.
Create and maintain social media content calendar.
Track growth and engagement analytics to improve department’s visibility to external audiences.
Project Management and Communications Training (15%)
Support the Director of Communications in training faculty and students on effective ways to share research and to communicate with media.
Develop guidance and training materials to help staff, faculty, students, and leadership to improve communications with target audiences (alumni, prospective students, and current students and faculty).
Lead project management and knowledge management for team and departmental activities.
Manage procurement and budget reconciliation for supplies, subscriptions, and services to facilitate team workflow.
Communications Strategy and Branding (10%)
Maintain and revise, as needed, department branding guidelines; understand and implement School of Public Health and UW branding guidelines in conjunction with department branding.
Support the Director of Communications in executing the department communications strategy and following equity, diversity, and inclusion and anti-racism best practices in all communications activities.
Monitor and measure the impact of communications efforts outlined in communications strategy; provide recommendations for changes in order to meet annual goals.
Provide branding materials and advice to faculty and students to elevate visibility of the department and epidemiologic research.
Bachelor’s Degree in Communications, Public Relations, Public Health or related discipline.
At least 3 years of experience with: o Project management or coordination o Content management systems¬¬ o Social media community management
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Demonstrated ability to communicate professionally, clearly, and empathetically in all forms of communications, e.g., verbal and written, one-on-one, and in groups.
Experience working independently, remotely, and as both a member and leader of a team.
Demonstrated ability to solve problems, take initiative, set priorities, and handle multiple projects efficiently and effectively.
Strong interpersonal skills and customer service.
Ability to quickly learn and apply new or unfamiliar technologies.
Proficiency and experience with: o Wordpress and Marketo, o Asana or other project management tools o Adobe Creative Suite (InDesign, Photoshop, and Illustrator) o Photography/graphic/web design/video editing experience
Experience working in an academic environment.
Knowledge of public health.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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