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The College of Built Environments – Advancement has an outstanding opportunity for a Director of Marketing and Communications to join their team.
The Director for Marketing and Communications oversees the management and administration of marketing and communications throughout the UW College of Built Environments. This position is responsible for establishing long-range goals, objectives and strategies and assuming a leadership role in initiating and implementing marketing and communications projects that enhance the educational mission, academic priorities, and overall fund-raising efforts of the College.
About The College of Built Environments
The UW’s College of Built Environments is one of the most unique, collaborative and strategically interdisciplinary colleges in the United States. The College serves nearly 800 students that are supported by 56 full-time faculty and 153 affiliate faculty. There are five departments – Architecture, Construction Management, Landscape Architecture, Urban Design & Planning and the Runstad Department of Real Estate Studies. This gathering of disciplines provides an advantage that enables the College to define, excel and innovate in all areas of built environments. The College recently completed a strategic framework that names three pillars: thought-leadership around climate solutions; equity, diversity, and inclusion; and collaboration.
Strategic Communications and Management
•Responsible for the day-to-day management, team supervision, professional development and evaluation of the Marketing and Communications team. •Oversees the writing, editing, design and production of communication materials, including web-based formats for the College’s marketing communications needs and advancing the three pillars that are part of the College’s strategic framework goals. •Oversees the College’s digital media efforts including producing a creative and compelling College-wide e-newsletter; developing and implementing a strategic plan for the College’s social media efforts; and managing an inclusive processes for the upcoming website redesign and ensuring strategic content for the website that aligns with the goals of the strategic framework. As part of this work, the Director for Marketing and Communications will provide best practice insights to the College and its departments and centers, will work collaboratively with the technology and web services team members to ensure that content for the website is fresh and adheres to accessibility best practices and regularly measures the performance of these communications efforts and makes recommendations for improvement. •Works collaboratively with student services and admissions staff in the College to create effective communications for prospective and current students with emphasis on creating a welcoming culture of inclusivity and belonging. •Works in cooperation with central UW Marketing and Communications and unit partners across the UW to promote the research and faculty and student activities to increase the College’s visibility across the UW and through broader journalistic channels. •Represents the College on committees, task forces and forums, including university-wide committees such as the Marketing Roundtable, UW’s Marketing and Communications Executive Council and Advancement’s Shop Talk. •Provides messaging strategy and develops communications that address key issues, strategic priorities and crisis or other situations that may arise (e.g., budget, reports to Provost, President and College Board, general College messaging and major campaign or fundraising initiatives). •Creates inventive and innovative vehicles that will enhance constituents’ interests and effectively provide information that inspires and increases engagement with the College. •Promotes and manages media relations for the College and works collaboratively with UW News. Engages with UW News to coach faculty members in media preparedness and accompanies faculty during interviews and video/photos shoots, as necessary. •Selects, hires and manages vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors and others as needed using processes and practices that promote equity and diversity.
•At the direction of the Assistant Dean, participates in College leadership meetings. Provides guidance to College leadership including the dean, associate and assistant deans and department chairs on messaging and marketing and communications strategies and tactics for the College consistent with college values expressed in the strategic framework. •Prepares correspondence, talking points and scripts on behalf of the Dean, including internal communications sent on behalf of the College’s leadership team, including crisis communication, issues and reputation management and responses to controversial issues relevant to built environments and/or CBE communities. •Provides strategy and messaging support for significant college events working with college leadership and high-level volunteers and major gift donors.
•Creates, implements and evaluates key fundraising messages and themes for the Development program. Creates and writes compelling case statements that describe the need for private philanthropy in a public university setting. •Develops and produces other fundraising brochures and materials as necessary to meet communication objectives. •Sits on the Advancement Executive Team and provides messaging and marketing and communications consultation to the Assistant Dean of Advancement and the Development team members on fundraising priorities and issues. •Works collaboratively with the Development team on Annual Giving and Constituency Relations programs for the College with a lens towards consistent messaging that also aligns with the greater UW’s messaging and positioning efforts. •Serves as the overall strategist for the Development-related marketing and communications efforts for the College, working in conjunction with the Assistant Dean of Advancement.
Effective communications: Expresses oneself clearly and empathetically in interactions with others and prioritizes an accessible and transparent style in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive and productive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
Bachelor of Arts in Journalism, English, Communications, Marketing, Public Relations or related field and at least 4 years of experience managing a marketing and communications team. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Demonstrated desire to stay abreast of current trends in marketing and communications such as participation in continued professional education programs including attendance at marketing and communications conferences and online trainings. •Experience with Adobe Creative Suite (e.g., InDesign, Acrobat, Photoshop, etc.) •Training in intercultural skills such as Intercultural Development Inventory •Strong interpersonal skills and an ability to communicative effectively. •Strongly values the College’s and University’s commitment to diversity, equity and inclusion. Demonstrated skills and/or curiosity about intercultural fluency, adapting messages to diverse audiences. •Experience dealing with high level administrators, corporate executives and professionals. •Ability to communicate clearly, diplomatically, inclusively and effectively. •Ability to establish and maintain cooperative working relationships with the dean, department chairs, directors of centers, development officers, faculty, students, donors, prospects and alumni. •Experience in administering and coordinating the activities of multiple parties, preferably in higher education or a comparably complex setting. •Demonstrated ability to conceive, implement and evaluate creative marketing and communications strategies that reinforce a welcoming culture that is inclusive and promotes a sense of belonging. •Ability to formulate short- and long-range goals and objectives for oneself and the communication team. Demonstrated management skills necessary to create a high functioning team that is able to make effective decisions. •Demonstrated expertise in the application of writing skills to a fundraising program. •Substantial knowledge of fundraising techniques and basic philosophy of fundraising in a higher education environment. •Ability to communicate complex information to diverse audiences, including lay audiences and the ability to work with individuals who are leaders in their respective areas of expertise, to create compelling presentations and communications materials. •Ability to work independently, problem solve, take initiative, set priorities, handle multiple projects, and exercise good judgment in leading and/or contributing to team efforts in a fast pace, dynamic, deadline driven environment and in an organized and professional manner. •Ability to plan, direct and monitor budgetary matters, including the preparation of budgets and administration of expenditures. •Familiarity with tools and skills for communicating and tracking effectiveness of messages.
•Ability to work evening and weekend hours, as necessary, on short or limited notice. •Must have regular and reliable transportation for local travel and willing to travel when necessary.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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