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Social Media Manager and Audience Engagement Specialist
Harvard University T.H. Chan School of Public Health
Location: USA - MA - Boston
Internal Number: 60385BR
Harvard Public Health, a magazine of ideas and insights for a healthier world, is seeking a creative, strategic, and versatile Social Media Manager and Audience Engagement Specialist.
The person in this position will play an important role in expanding the audience for our digital content. This includes creating content for social media; bolstering SEO for our articles with keyword research, metadata drafting, and internal links; and identifying and executing on opportunities to engage more directly with audiences on social media, for instance by hosting Twitter Spaces events. In addition, we will look to the person in this role to help identify and carry out opportunities to promote our content to relevant audiences in forums beyond social media, for example by pitching our stories to external newsletter writers or by writing content for our own Harvard Public Health newsletters.
Essential skills for this job include excellent writing acumen, rigorous attention to detail, flexibility, and a penchant for teamwork. We are a highly collaborative group with a startup mindset and a willingness to explore, experiment, and innovate. An ability to write snappy headlines is a definite plus.
Harvard Public Health is an independent journalism platform, published by the Harvard T.H. Chan School of Public Health. With three print issues a year and a dynamic online presence, the publication is dedicated to changing the narrative of public health. We are currently active on Twitter, LinkedIn, and Instagram. We recently launched a newsletter distributed on LinkedIn, and we expect to launch an email newsletter in January.
The position reports to the magazine's Managing Editor and will also work closely with our Associate Director of Audience Engagement and our Senior Editor for Opinions & Newsletters.
Duties and responsibilities include, but are not limited to, the following:
Create compelling social media content to showcase digital and print magazine content. This includes:
Leveraging graphic templates in Canva and working with graphic designers on original art
Adding appropriate tags and alt text
Scheduling content via Sprout Social
Track social posts' performance in Sprout Social
Identify and carry out opportunities to engage with audiences on social media
Support execution of SEO strategies and content packaging laid out by our Associate Director, Audience Development, including keyword research, internal and external linking, metadata drafting, and headline A/B testing
Promote content beyond social media, for instance by pitching our articles for inclusion in external newsletters
Draft and package content for our own newsletters
PLEASE NOTE: This is a hybrid position and this position will be based in Boston, MA. Additional detail pertaining to this position will be discussed during the interview process. All remote work must be performed in a state in which Harvard is registered to do business (Connecticut, Massachusetts, Maryland, Maine, New Hampshire, New York, Rhode Island, Vermont, California (exempt staff only), Georgia, Illinois, New Jersey, Virginia, and Washington).
Harvard University offers an outstanding benefits package including:
Time Off: 3-4 weeks paid vacation, paid holiday break, 12 paid sick days, 12+ paid holidays, and 3 paid personal days per year.
Medical/Dental/Vision: Excellent and affordable medical, dental & vision plans, with coverage beginning as of an employee's start date.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance & Reimbursement Programs: $40 per class at the Harvard Extension School, discounted options through participating Harvard graduate schools, and reimbursement options for accredited schools outside of Harvard.
Transportation: 50% discount on MBTA passes, as well as additional options (rideshare, biking, etc.) to assist employees in their daily commute.
Wellness & Professional Development: Programs and classes at little or no cost, including stress management, hard & soft skills development, career planning, massages, nutrition, meditation, and complimentary health services. Additionally, access to Harvard athletic facilities, libraries, campus events -- and many discounts for various cultural and leisure activities throughout metro Boston.
Join the Harvard T.H. Chan School of Public Health to support our mission of health research and education, and to be a part of the oldest institution of higher learning in the country!
The Harvard T.H. Chan School of Public Health does not provide visa sponsorship, now or in the future, for staff positions.
Harvard University requires pre-employment reference checks and background screenings.
This position has a 90 day orientation and review period. The O&R period will be waived for any internal Harvard employee transfers.
The University requires all Harvard community members to be fully vaccinated against COVID-19 as detailed in Harvard's Vaccine Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
About Harvard University T.H. Chan School of Public Health
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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