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1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.
Preferred Education: Experience developing, disseminating, and maintaining web content. Experience with social media in a medical/academic setting with multiple stakeholders. At least 5 years' experience in a prior communications-related job.
Preferred Education, Experience and Skills: Experience developing, disseminating, and maintaining web content. Experience with social media in a medical/academic setting with multiple stakeholders. At least 5 years' experience in a prior communications-related job.
Posting Position Title: Communications Officer 1
Required Skill/ability 3: Ability to develop relationships with faculty and other stakeholders of the department in order to develop content for distribution and manage the department's website and social media platforms.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Communications Officer
Required Skill/ability 1: Outstanding interviewing, editing, and writing skills and ability to develop interesting content suitable for web and non-web distribution. Three writing samples should be submitted with the application.
Required Skill/ability 2: Proficiency with web content management systems and HTML editing tools, social media platforms, survey building tools, and Microsoft Office Suite. Familiarity with desktop publishing and layout programs such as Adobe's Creative Suite and ability to identify and learn new technology.
Bachelor's Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.
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