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Associate/Assistant Director of Athletics for Communications & Creative Services
Abilene Christian University
Location: Abilene, Texas
Type: Full Time
4 Year Degree
ACU Athletics is searching for a passionate leader to guide a new age, creative, engaging Division I Athletics Communication unit as Assistant AD for Communications. This unit reports to the Deputy AD for External Operations and works collaboratively with the Marketing and Fan Engagement staff to tell ACU Athletics’ stories. This forward-thinking leader will direct two full time Media Relations coordinators, a full time Video coordinator, two full time graphic designers and two post graduate intern positions (creative content & broadcast assistant). This leader must be creative, organized and self-motivated. She or he must be skilled in creative story telling through video, photography, social media and written content. This individual will serve as primary SID for select sports (most likely will include football). Foundational responsibilities will include: a. Create engaging content and cohesive storytelling promoting ACU Athletics b. Develop a comprehensive creative media plan including video, photography and graphic design c. Build relationships and communicate with teams and coaches d. Team statistics and record keeping e. Manage ACU Sports website f. Coordinate with University staff on strategic communication initiatives g. Coordinate traditional media relations – news coverage, press conferences h. Coordinate ESPN+, WAC International and radio broadcasts
Essential Duties include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals to perform the essential functions. A. Create engaging content and cohesive storytelling promoting ACU Athletics o Responsible for leading the communications unit in producing external content for website and social media channels. o Increase brand awareness B. Develop a comprehensive creative media plan including video, photography and graphic design o Manage a creative services team to meet agreed upon content goals for athletics department and teams o Develop a comprehensive social media calendar with regular content to promote ACU athletics and individual teams C. Build relationships and communicate with teams and coaches o Work with coaches to assist in recruiting, fan and alumni engagement through social media content o Schedule regular meetings with coaches and sports information contacts D. Team statistics and record keeping o Compilation and maintenance of statistics and results o Record books, media guides, game programs, game notes o Record keeping for Hall of Fame and department awards o Manage and assure accurate and complete statistics for same-day game coverage by news media, for historical purposes and for reporting to conference and nation organizations. E. Manage ACU Sports website – ACUSports.com o News releases o Daily maintenance of content associated with and relating to the ACU athletic website, ACU athletics social media accounts. F. Coordinate with University staff on strategic communication initiatives G. Coordinate traditional media relations – news coverage, press conferences o Responsible for being the primary contact select teams (likely football). o Work with news media at ACU events to provide the best possible press box services to ensure adequate coverage. o Maintain good relationships with local news media and create atmosphere of trust and respect. H. Coordinate ESPN+, WAC International and radio broadcasts o Work collaboratively with campus partners for ESPN+ broadcasts o Schedule radio broadcasts with station and appropriate staff
Professional Development Requirements: A. Skills 1. Understand and desire to promote positive stories through various creative mediums 2. Strong writing/grammar skills, preferable journalistic writing experience 3. Project management and teamwork skills 4. Supervisory skills (other university employees, student employees, volunteers, event staff, etc.) 5. Knowledge of athletics statistic software 6. Exceptional communication skills B. Training Modules Required 1. Continuous desire to improve in storytelling, video, photography, graphic design 2. Continuous improvement of project management/time management skills 3. Marketing/integrated marketing 4. Annual writing/creative training, writing/PR/media sports relations conferences 5. Web publishingQualifications: ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU. A. Professional 1. Minimum of Bachelor’s degree with proven writing/editing abilities. 2. At least 2-3 years of responsible experience in communications, sports marketing or in a sports information office, with some supervisory or management experience preferred. 3. Demonstrated knowledge of content creation and storytelling. 4. Demonstrated commitment to accuracy and quality of work. 5. Experience with appropriate software for writing, web design, video editing, photography, creative design and statistical record keeping. 6. Broad understanding of/and interest in numerous sports.
About ACU Abilene Christian University is a hub of rigorous academic excellence and devoted community. Through residential and online undergraduate and graduate programs, we equip students for lives of service leadership, empowering them through exceptional teaching that unlocks the power of their curiosity and prepares them to create the solutions that will address the opportunities of today and tomorrow. Our Mission Our purpose as a university is simple: We strive to educate students for Christian service and leadership throughout the world. This mission manifests in our exemplary teaching, meaningful research and service, each undergirded by ACU’s enduring core values and 21st-century vision.
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