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The Department of Residence Life and Housing at SUNY Oswego is a leader in developing a premier residential environment where students are actively engaged in their learning experience. Our environment places student learning and success at the center of all our formal and informal programs, policies, procedures, and physical facilities. Our department encourages collaboration with other students, faculty, and staff in and out of the classroom to enrich the learning experience. Furthermore, our programs are directed to enhance students' capacity and aspirations for growth intellectually, socially, aesthetically, interpersonally, and physically. The Department purposefully and intentionally provides programs and experiences that will offer our residential students a comparative advantage among college graduates. We affirm a commitment to diversity and inclusive excellence in the operations of Residence Life and Housing.
In an ongoing commitment to staff well-being, the Marketing and Communication Coordinator has the opportunity to work a partial remote schedule of four days in the office, and one day remote per work week during the academic year. Flexible remote work time during breaks in the academic schedule is also offered.
The Residence Life and Housing Department at the State University of New York at Oswego invites applications to fill a full-time Marketing and Communications Coordinator.
Posting Date: November 15, 2022
Review Date: Review of applications will begin immediately and will continue until the position is filled.
Compensation:Minimum salary of $47,000 commensurate with experience plus full New York State benefits package.
Benefit Information: The State University of New York provides an excellent benefit package. Click here for more information or click here for a benefits summary.
Date of Appointment: As soon as possible
Description of Responsibilities:
Under the general direction of the Associate Director for Occupancy and Business Operations, the Marketing and Communications Coordinator is responsible for developing and implementing a variety of creative strategies focused on campus housing occupancy and retention for Residence Life & Housing (RLH). The Marketing and Communications Coordinator utilizes social media, video, web, print, special events, and admission and orientation activities to continuously promote campus living to a wide range of stakeholders. The Coordinator plans, designs, and maintains all promotional and procedural materials related to RLH working with a broad network of campus partners to promote the benefits of on-campus living; identifies assessment and market research strategies to analyze student needs and communication trends; and develops a variety of marketing initiatives to address assessment findings.
Marketing and Communications:
Develop and implement a comprehensive year-long strategic marketing and communications plan dedicated to internal and external marketing of on-campus student housing, including promotions targeting the benefits of living on campus for a third year. Collaborate with the Marketing team to create campaigns based on changing student demographics, Enrollment Management projections, department strategic plan, and the overall interests of the Division of Student Affairs and SUNY Oswego
Develop and maintain an annual planning calendar for communication actions and materials, including web pages, print media, email, portal content, social media, and other unique promotions, that inform our student, parent, and SUNY Oswego community
Develop team-based approaches with the RLH Occupancy and Business Operations team to create seamless and effective systems to plan and implement content and communication strategies for returning, new student, and graduate processes
Work closely with all units within Residence Life and Housing to understand their work and create content to tell their story to inform stakeholders about the value of the residential experience.
Work with Digital Services staff (Web Developer and Web/Digital Content Coordinator) to design and maintain the department website using web design best practices with a focus on enhancing student and family experiences with room selection and arrival processes
Use web design and content management best practices to ensure RLH webpages are current, accessible, and meets institutional standards using Drupal web content management system
Plan and implement efforts through digital (social media, graphic design, video) and printed (brochures, promotional items) means to advance the department's communication with internal and external stakeholders. Partner with the graphic designers in Design and Print Services to produce print and digital marketing content for RLH including advertisements for upcoming dates, deadlines, and events
Independently evaluate overall content and organization to present recommendations for improvements to website content to engage and inform students and families for all housing contract and room assignment processes, move-in/out, room sign up events and play key role directing and coordinating communications related to all residence hall opening and closing operations
On an ongoing basis, update housing portal content, e-mail templates, social media accounts and RLH external communication
Respond to inquiries on social media channels
Assist with the crafting and dissemination of critical information during campus and or department crisis situations
Develop and coordinate marketing RLH initiatives and events including Admissions, Opening Week and orientation events, room assignments, large scale events and staff selection processes to ensure RLH communicates clearly and consistently with students and their families
Lead and coordinate RLH staff presence and presentations at Admissions and New Student Orientation (NSO) events
Develop presentation talking points and slides and work with the RLH leadership team to continuously examine session effectiveness and make improvements
Develop and coordinate the RLH showroom, hall tours, and on-campus communications with students and families
Develop a strong relationship and work closely with the Office of Communications and Marketing to stay current on all relevant SUNY Oswego policies related to external communications, branding, and marketing. Apply SUNY Oswego design and brand standards to all communications initiatives
Work with deadlines and metrics that assess the effectiveness of outreached measures and adjust efforts as needed
Create, edit, and disburse student and family newsletters highlighting events, processes, and important information for residential students and maintain and annually edit the Resident Student Handbook and other print materials
Work with the News and Media team to implement social media marketing and communication strategies and provide customer support and problem resolution, particularly those communicated and/or identified through online and social media platforms
Manage and create advertisements for residence hall information digital displays (located at residence hall entrances/desks)
Analytics and Reporting:
Provide ongoing, in-depth analysis of marketing and communications plans, - including website and social media analytics
Identify trends in engagement and high and low-performing content. Recommend strategies for marketing to increase engagement with students and parents
Use assessment data to support the planning and implementation of new marketing and communication initiatives
University Involvement and Customer Service:
Develop key partnerships with offices across campus, including Admissions, Auxiliary Services, Campus Life, and Orientation to promote the advantage of living on-campus
Assist in the coordination and execution of key programs sponsored by RLH or the Division of Student Affairs
Attend regularly scheduled Residence Life and Housing staff meetings
Serve as department representative to committees regarding marketing and communications, admissions, and new student orientation
Some evening and weekend hours are required
SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego's Strategic Diversity and Inclusion Plan. As such, the incumbent is expected to contribute to these efforts and possess communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.
Bachelor's degree in Marketing, Communications, or another related field
2-4 years of relevant experience in a professional office setting
Excellent communication and organizational skills
Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines. Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software Experience utilizing social media tools, including applications and analytics in a business setting
Commitment to Diversity, Equity, and Inclusion
Experience in a higher education setting with a proven record of increasing marketing efforts and outreach
Experience creating a social media campaign with a proven record of increasing reach and following.
At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces, and promotes cultural competence, civil discourse, and active engagement in developing an inclusive and vibrant community of scholars who act as transformational agents of change and responsible citizens of the world. For more information see SUNY Oswego's Strategic Diversity and Inclusion Plan.
Visa sponsorship not available for this position
Background checks will be conducted for finalists.
With a student body of 8,000 students, the State University of New York at Oswego is large enough to offer more than 110 programs of study yet small enough for students to form lifelong bonds with each other and their professors and mentors. Learning-centeredness is Oswego's organizing principle for decisions about responsibilities, activities, resources, and academic and physical environments as the college addresses the widening missions of public higher education in the 21st century and continues to advance the public good. Students study in the College of Liberal Arts and Sciences; School of Business; School of Communication, Media and the Arts; and School of Education as well as innovative interdisciplinary programs that cross traditional boundaries. Oswego opens doors for students with highly rated experiential learning and study-abroad opportunities.The state has invested more than $800 million in campus renewal at Oswego since 2000, bringing new luster and technologies to old buildings and adding wholly new state-of-the-art facilities. The college's new construction is all designed to meet the LEED Gold standard of the U.S. Green Building Council.Inspired by a shared commit...ment to excellence and the desire to transcend traditional higher-education boundaries, SUNY Oswego strives to be a premier institution that provides a transformative experience to a diverse body of students, empowering them to live ethical and meaningful lives and build a better world. Strong traditionThe college was founded in 1861 as a teacher training school by Edward Austin Sheldon, who embraced and popularized some of the most innovative teaching methods of his day. Oswego became one of the State University of New York's founding members in 1948 and evolved into a full-fledged arts and sciences university college in the SUNY system by 1962, when it entered a period of rapid growth: as enrollment soared, 29 new buildings opened in the 1960s alone.The legacy of 19th century founder Edward Austin Sheldon still underpins the college's identity and invigorates its vision. Sheldon built a powerful public asset to meet the needs of rising populations and was one of the original adopters of experiential learning as a compelling pedagogy. LocationThe college's 690-acre campus, featuring nearly a mile of Great Lake shorefront, is scenic every season of the year. Lake Ontario with its connected waterways and natural beauty is the focal point for world-class sports fishing, outstanding opportunities for outdoor enthusiasts, community parks, living history through maritime museums and Fort Ontario, and festivals like Oswego's Harborfest as well as a thriving port. To the north are the Thousand Islands of the St. Lawrence Seaway, to the south the vineyards of the Finger Lakes. Syracuse is the metropolitan cultural hub for Central New York, a 45-minute drive from Oswego. Its international airport is closer still. SUNY Oswego also has a branch campus in Syracuse, where it offers degree completion programs at the undergraduate and graduate levels.Welcome Videohttps://www.youtube.com/watch?v=BaPSio0v2JYFast Facts http://www.oswego.edu/about/facts.htmlAccreditations http://www.oswego.edu/about/facts/accreditations.htmlInteractive Map http://www.oswego.edu/about/visit/maps/campus/index.html#placemarks//zoom/16/lat/undefined/lon/undefinedFollowing State University of New York at Oswego on Twitter https://twitter.com/sunyoswego
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