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The Media Relations Specialist serves as a front-line for media relations at APA, answering calls from the press, coordinating and documenting interviews, preparing spokespeople and assisting with leadership engagement. Assists the Senior Media Relations Manager in arranging and coordinating press conferences and in running the Press Room at the APAs Annual Meeting. Monitors APA media placements and compiles the weekly clips report for APA administration. Conducts Spanish language media outreach on behalf of APA. As necessary, drafts talking points, press materials and other documents.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Media Relations Activities
Document and respond to media inquiries in a timely and effective manner.
Review, analyze and prepare appropriate responses to media inquiries.
Prepare APA spokespeople as needed for interviews.
Help prepare APA leadership for high profile interviews and sit in on major interviews to provide feedback.
Brief media on APA initiatives and programs and, when appropriate, pitch stories.
Write press releases, media advisories, talking points, statements, opinion editorials, letters to-the-editor to publicize APA initiatives and programs.
Research and contribute to the collection of relevant press stories related to the APA and articles on psychiatry and mental health/illnesses.
Research and review daily stories; recommend and write responses, talking points, statements, press releases and other content that is reflective of the APAs position on breaking news and emerging issues.
Contribute to the development and implementation of media-related special projects/events, including the Annual Meeting, public information campaigns and marketing projects.
Coordinate materials and resources needed for press events and Annual Meetings.
Assist in planning all aspects of the Annual Meeting press room, including the planning and implementation of special press briefings and webinars.
Attend press conferences, hearings, coordination meetings with partners, and annual meetings to coordinate logistics, materials, information and credentials for event participants and media.
Prepare correspondence, agendas and other materials required for special events and APA Annual Meetings.
Assist with all Annual Meeting press room registration and logistics, including registering and credentialing press and public affairs representatives, press briefings and other Annual Meeting press activity.
Spanish-language media outreach
Answer all incoming queries from Spanish-language media.
Develop and pitch stories to Spanish-language media.
Develop press releases and talking points for Spanish-language audience.
Work with Spanish-speaking member experts on media interviews and video appearances.
Other duties as assigned
REQUIRED SKILLS, EXPERIENCE, AND QUALIFICATIONS
Bachelors degree in English/Writing, Journalism, Communications or Public Relations/Public Communications with four years minimum experience in journalism or coordinating media relations, public affairs activity and member communications in a public relation, nonprofit or government environment.
Fluency in Spanish
Desktop computer skills (Microsoft Word & Excel)
Excellent writing skills required
Multimedia skills including video production, scriptwriting and social media desired.
American Psychiatric Association (APA) is the world's largest psychiatric organization, with over 38,500 U.S. and international member physicians and 240 employees. Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment. APA has excellent benefits, including medical, dental, 401k, flexible spending accounts, and tuition assistance. The APA is located in Washington, D.C. within walking distance of the L'Enfant Plaza Metro stop.
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