SENIOR MULTIMEDIA CONTENT STRATEGIST

Location: OaklandFull Time
Job ID: 48195
Job Posting

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UC OFFICE OF THE PRESIDENT

At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.

The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President

DEPARTMENT OVERVIEW

POSITION SUMMARY

The Marketing Communications team at the University of California, Office of the President, is looking for a creative storyteller with expertise in video production and multimedia content.

In this position, you'll conceptualize, direct and create high-quality videos and social media content that build affinity for the University of California and support UC's strategic objectives. You'll act as the creative lead on video projects, guiding them from brainstorming to pre-production to final cut with a high degree of autonomy. You'll also form close partnerships with our creative and editorial teams to develop video content that delights and informs.

The successful candidate will have an expert command of multimedia production and the ability to deploy video as a powerful storytelling tool. We are looking for someone who demonstrates:

• A capacity to lead and produce video projects with a high level of autonomy
• An ability to tell complex stories in compelling, clear ways
  
• A deep understanding of video's role in the current social media landscape and ability to guide video strategy on platforms like YouTube, Instagram Reels and TikTok.
• Strong editorial instincts with a sharp eye for shareable story ideas and captivating soundbites

Your video and multimedia storytelling skills will support the broader team's efforts to raise awareness about the value and contributions of California's public research university system. This position works in the Marketing Communications Department, in the division of External Relations and Communications, and reports to the Director of Multimedia. Our office, based in downtown Oakland, offers a family friendly environment, excellent benefits, and a competitive salary.

Responsibilities

70%

Content creation - Lead, create and direct a variety of high-level, multimedia content that supports key university messages and showcases UC's positive impact on California and its people. This includes: promotional and documentary-style videos and scripts, social media content/videos, livestream events, website assets, written copy and media packages.

Determine optimal tone, visual and creative approach for video projects. Plan and optimize video content for social media channels and websites.

Collaborate with others in Marketing Communications and External Relations on the development and execution of multi-faceted content campaigns and communication plans. Coordinate and assign tasks to appropriate colleagues and direct outside vendors, as needed.

30%

Content strategy and support - Strategize storytelling approaches and optimize video content for UC's websites, social channels and audiences. Develop editorial plans and coordinate pre-production for content that supports UC priorities and messaging.

Analyze emerging video production trends and social media formats. Identify and foster improvements to UC video communications, workflow and technology. Use video and social media analytics to measure success and optimize future video content.

Provide guidance, strategy and expert advice to management and other departments seeking assistance in elevating the impact of their video and multimedia work.


Required Qualifications

The Marketing Communications unit seeks a skilled video producer, who is a creative generator of story ideas and understands how to adapt multimedia content for a variety of audiences and platforms.

• Experience leading and producing promotional, news, fundraising or documentary videos for an organization.
  
• Hands-on experience with video production: lighting, camera equipment, audio recording
• Comfortable researching and creating content on a wide range of topics, such as climate change, financial aid, and the impact of UC research and innovation.
• Experience scriptwriting, storyboarding and communicating ideas with people who are unfamiliar with video production
• Experience conducting video interviews, directing and working with on-screen talent
• Proficiency creating graphics and motion graphics for video.
• Digital strategy knowledge, including best practices for video content on social media.

• Experience planning and coordinating video shoots and interviews
• Thorough organizational skills and an ability to self-manage video projects with a high level of autonomy
• Expertise in Adobe Premiere, After Effects, Photoshop and Illustrator
• Unafraid to dive into new programs, equipment and social media platforms.
• Proficiency in a Mac environment.
• Strong commitment to equity, inclusion, and UC's principles of community.
  

Preferred Qualifications

• 5-8 years working in video production/communications preferred.
• Passionate about UC, higher education and public service strongly preferred.

Education

Bachelor's degree in related area and/or 5 - 7 years equivalent professional experience.

SPECIAL CONDITION

SALARY AND BENEFIT

The University of California, Office of the President, is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs.

Pay Scale and budgeted salary range for this position is $116,000 - $131,000. Salary offers are determined based on final candidate qualifications and experience

Job Grade: 24

Payroll Title:DIGITAL COMM SPEC 4

Benefits: For information on the comprehensive benefits package offered by the University visit: https://apptrkr.com/get_redirect.php?id=3833782&targetURL=

Content creation - Lead, create and direct a variety of high-level, multimedia content that supports key university messages and showcases UC's positive impact on California and its people. This includes: promotional and documentary-style videos and scripts, social media content/videos, livestream events, website assets, written copy and media packages.

Determine optimal tone, visual and creative approach for video projects. Plan and optimize video content for social media channels and websites.

Collaborate with others in Marketing Communications and External Relations on the development and execution of multi-faceted content campaigns and communication plans. Coordinate and assign tasks to appropriate colleagues and direct outside vendors, as needed.

30%

Content strategy and support - Strategize storytelling approaches and optimize video content for UC's websites, social channels and audiences. Develop editorial plans and coordinate pre-production for content that supports UC priorities and messaging.

Analyze emerging video production trends and social media formats. Identify and foster improvements to UC video communications, workflow and technology. Use video and social media analytics to measure success and optimize future video content.

Provide guidance, strategy and expert advice to management and other departments seeking assistance in elevating the impact of their video and multimedia work.


Required Qualifications

The Marketing Communications unit seeks a skilled video producer, who is a creative generator of story ideas and understands how to adapt multimedia content for a variety of audiences and platforms.

• Experience leading and producing promotional, news, fundraising or documentary videos for an organization.
  
• Hands-on experience with video production: lighting, camera equipment, audio recording
• Comfortable researching and creating content on a wide range of topics, such as climate change, financial aid, and the impact of UC research and innovation.
• Experience scriptwriting, storyboarding and communicating ideas with people who are unfamiliar with video production
• Experience conducting video interviews, directing and working with on-screen talent
• Proficiency creating graphics and motion graphics for video.
• Digital strategy knowledge, including best practices for video content on social media.

• Experience planning and coordinating video shoots and interviews
• Thorough organizational skills and an ability to self-manage video projects with a high level of autonomy
• Expertise in Adobe Premiere, After Effects, Photoshop and Illustrator
• Unafraid to dive into new programs, equipment and social media platforms.
• Proficiency in a Mac environment.
• Strong commitment to equity, inclusion, and UC's principles of community.
  

Preferred Qualifications

• 5-8 years working in video production/communications preferred.
• Passionate about UC, higher education and public service strongly preferred.

Education

Bachelor's degree in related area and/or 5 - 7 years equivalent professional experience.

SPECIAL CONDITION

SALARY AND BENEFIT

The University of California, Office of the President, is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs.

Pay Scale and budgeted salary range for this position is $116,000 - $131,000. Salary offers are determined based on final candidate qualifications and experience

Job Grade: 24

Payroll Title:DIGITAL COMM SPEC 4

Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging

ADDITIONAL INFORMATION

HOW TO APPLY

Please be prepared to attach a cover letter and resume with your application.

APPLICATION REVIEW DATE

The first review date for this job is February 15, 2023. The position will be open until filled.

CONDITIONS OF EMPLOYMENT

Background Check Process: Successful completion of a background check is required for this critical position. Background check process at UCOP

Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy

August 2021 Update: The University of California has issued a policy requiring employees to be fully vaccinated against COVID -19 before physically accessing the University location or programs. Upon hire into a UCOP position, you will be provided detailed instructions on how to comply with this policy including access to the COVID vaccination at no cost. New hires to UCOP who work onsite or will come onsite for any activities at a UCOP or other UC location must comply with this policy within 8 weeks after their start date. The policy allows for employees to request approval for an exception or deferral. UC COVID-19 Vaccine Policy

EEO STATEMENT

The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy

The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at: Accessibility or email the Human Resource Department at: epost@ucop.edu.

*LI-SG1



To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucop/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=19&JobOpeningId=48195&PostingSeq=1







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