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The Social Media Coordinator will produce timely, accurate, compelling and engaging digital media content and graphics for the University's official social media accounts that help promote and expand the image of UTA and achieve University goals. Engage key audiences through use of official University social media accounts including, but not limited to, Facebook, Twitter, LinkedIn, Instagram and Snapchat. Works with colleagues, departments, students, freelancers and others, as appropriate, to generate original and repurposed content and campaigns incorporating text, photography, video and graphics to reach desired audiences and achieve objectives.
Work closely with the Social Media Manager and Senior Director of Marketing & Strategy to plan, coordinate and produce social media content and graphics to broaden awareness of UT Arlington and promote engagement of various audiences with the University.
Ensure all social media channels are updated and consistently maintained. Develop content and curate daily postings to align messages with the University's strategic mission and priorities. Cover and/or coordinate coverage of University events designated for social media coverage, including evening and weekends as necessary.
Collaborate with the various Office of Marketing, Messaging, and Engagement departments of Media Relations, Marketing, Editorial, Online Services, Multimedia Services and Photography to write and edit social media-related content for the main University channels in an accurate, timely and compelling manner to help maximize reach. Publish information to social media channels and other communication platforms.
Track online alerts and regularly monitor social media sites and comments. Manage online discussions in a timely manner and craft responses as needed.
Support the Chief Communications Officer and Executive Director of Communications and Media Relations in crisis communication by ensuring that approved University messages are distributed through social media channels as directed; monitor social media conversations for feedback; and ensure that supervisors and senior University leaders are made aware of community concerns.
Support other Office of Marketing, Messaging, and Engagement functions through writing news and features for publication, newsletters, web and other platforms as directed. Perform other duties as assigned.
Bachelor's degree required, preferably in journalism, communications, multimedia production, public relations, marketing or a related field. The degree requirement may be waived in lieu of a significant level of relevant experience, ability and expertise.
A minimum of three years of relevant communications experience, supported by a portfolio of social media and media related writing samples upon request, is required.
Experienced user of multiple social media sites, blogs, online content.
Exceptional skills in copywriting, design, positioning and creativity.
Knowledge, Skills and Abilities:
Superior writing and oral communication skills.
Competency in Microsoft Office Suite and Adobe Suite programs.
Multi-media skills such as online publishing, blogging, video, and online photo presentation, etc.
Experience in social media, online marketing or public relations.
Previous work experience at an advertising/marketing/public relations agency, corporate in-house organization or higher education in-house team is preferred.
Foreign language skills are strongly considered.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.
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