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Part-Time Student Social Media and Outreach Coordinator, Summer
Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 305241
DIVISION OF STUDENT AFFAIRS (BL-SSER-IUBLA)
The Division of Student Affairs at Indiana University Bloomington serves all 43,000 undergraduate and graduate students. We are a team of 500+ faculty, staff, and students within 18 departments and programs located across campus working toward the common goal of student success. Real marketing challenges deserve real marketing solutions. That's where you come in.
A job with Student Affairs Marketing provides students the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to build awareness, engagement, and action from target audiences. All Student Affairs Marketing staff will contribute to the creation, implementation, and assessment of various marketing and communications initiatives.
This summer position is a blend of social media and face-to-face marketing efforts. This role is a key communicator through Indiana Memorial Union, Student Affairs, and Student Health Center social media channels (Instagram, Facebook, and Twitter).
Interacts with incoming first-year students by marketing the various aspects of the IMU, giving away promo items, entering them in drawings, and more. Additional opportunities for strategy, writing, and copy-editing will be available based on skillsets.
Department Specific Responsibilities
Reports to the Director
Works closely with various members of the marketing team and professional staff/clients from around the Division of Student Affairs.
Participates in various meetings, workshops, critiques, and brainstorming sessions as necessary.
Develops innovative and creative media content in line with IMU's branding efforts (i.e. original text, photos, videos and news)
Helps with Student Affairs and Student Health Center social media efforts as needed.
Using a Content Matrix, strategizes, monitors, and posts on social media accounts to engage with the Indiana community regarding the services, promotions, events, and other offerings.
Oversees and maintains the accounts on, but not limited to, Instagram, Facebook, Twitter, TikTok, YouTube, and other relevant social media platforms
Creates, maintains, and consults the Communications Calendars for social media content, sharing stories with partners, and planning other promotions
Creates monthly and quarterly social media analytics reports to determine the effectiveness and the direction of future strategies
Works collaboratively with team members, colleagues, and campus partners to implement the most effective and engaging strategies
Booth at Sneak Peek o Represents the IMU at Rec. Sports' Sneak Peek event during New Student Orientation for approximately 22 evenings in June and July.
Interacts with incoming students, sharing the various offerings of IMU face-to-face with these students.
Encourages students to follow the IMU on social media, sign up for the IMU email listserv, and encourage them to enter in a drawing and give away promo items.
Other Communications duties as needed o Strategizes various communications for summer and fall campaigns.
Writes copy for ad campaigns and print pieces.
Edits copy on various print and digital platforms.
Currently enrolled as a student at Indiana University
Understanding and extensive experience with various social media accounts, how they are best utilized, and how to strategically engage via these platforms
Familiar with social media trends; knowing when to experiment with new tactics and when not to.
Familiarity taking quality photographs and photography principles
Well-versed in design principles
Familiarity using Microsoft Office programs
Fine attention to detail
Professionalism, dependability, and respect for others
Exceptional decision-making skills and autonomy
Exceptional written and communication skills
Performs well in a team-oriented, collaborative atmosphere
Strong sense of curiosity and creativity
Motivated individual: strives for ongoing improvement and is passionate about learning
Ability to receive constructive criticism in order to improve skillset
Pursuit of a degree in Marketing, Communications, Journalism, Digital Media, or related field.
Experience managing social media accounts that were not simply personal accounts
Experience taking pictures and filming/editing videos to post to social media.
Understanding of effective marketing tactics
Personable, comfortable talking to others
The student in this role may be asked to continue working into the 2023-24 academic year.
Accepting work-study and non-work-study candidates.
Indiana Memorial Union
900 E 7th Street Room L015
Additionally, this role will work approximately 22 evenings from 5:30 PM to 8:30 PM during the months of June and July at Recreational Sports' Sneak Peek during New Student Orientation.
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at email@example.com or by visiting IUPD.
About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.
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