University Marketing Communications

The University of Missouri-St. Louis is seeking its next Social Media Manager to help share the UMSL story through our social media channels. It's an exciting time to be at UMSL with our 60th anniversary approaching, a $100 million investment in our campus through Transform UMSL and a new enrollment brand. We want to showcase the students, faculty, staff and alumni who make UMSL such a vibrant community and spread news of their accomplishments far and wide across a variety of platforms. This position will be in charge of strategic direction, planning and content creation - including video, day-to-day management and assessment for the university social media accounts, including Twitter, Instagram, Facebook, LinkedIn and TikTok. It will also work closely with enrollment management, advancement and departmental social media coordinators to better align the UMSL brand across accounts and increase UMSL's visibility.
Duties include, but are not limited to:

• Manage and monitor the university's institutional social media presence including distinct online communities on various social media platforms including Facebook, LinkedIn, Instagram, Twitter, TikTok and more.
• Collaborate with staff, faculty and students to identify and prioritize effective content creation and storytelling opportunities to improve engagement and reach.
• Work collaboratively with the Public Relations team to develop video assets for UMSL Daily content.
• Work closely with the Office of Enrollment Management to create content to support recruitment and retention efforts.
• Work closely with the Office of Advancement to share alumni stories, campaign updates and news.
• Work with community partners to promote joint projects.
• Assist with digital advertising buys on social channels for brand-level advertising.
• Work with, influence and educate university stakeholders and other university social media managers about social media best practices and communication strategies.
• Document social media policies and procedures and develop training materials for the campus community.
• Be an active member of the crisis communications team, providing official public facing communications via Twitter.
• Remain flexible and nimble regarding fluctuation in work hours and duties in order to monitor/manage/create social media posts as situations arise.
• Review analytics and create reports on key metrics that drive strategy.
• Display a high level of personal discretion, recognizing communication with the university's external audiences could affect recruitment, fundraising, legislative relations, news coverage and other reputation-related areas.
• Manage a student intern when available.
• Other duties as assigned.

Applicants must be authorized to work in the United States. The University will not sponsor applicants for this position for employment visas.

8 am to 5 pm, some evenings and weekends when needed

Pay commensurate with education and experience.
Hiring Range: $49,000 - $55,000 Annually
Grade: GGS-10
University Title: Social Media Manager

A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary.

• At least three years of experience in professional social media or community management and an understanding of its various platforms, e.g. Facebook, Twitter, Instagram, etc. and best practices for each platform.
• Bachelor's degree in communication, media studies, journalism, digital marketing or related.
  

Please include a portfolio or samples of social media work including at least one video.
Applicants must combine all application materials (cover letter, resume, and list of three references with contact information) into one PDF or Microsoft Word document and upload as a resume attachment.
Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.) to the UMSL Job site: Http://umsl.jobs.
For questions about the application process, please call (314) 516-5805. If you are experiencing technical problems, please email umpshrsupport@umsystem.edu)

As one of the most culturally and ethnically diverse campuses in Missouri, UMSL is committed to maintaining a climate where all students, faculty, staff and visitors can explore their interests, refine their talents and flourish. Inclusive excellence is embedded in our strategic plan which focuses on actions to recruit and retain diverse students and employees and promote activities that encourage civil and constructive discourse, reasoned thought and sustained dialogue in an environment of inclusion, respect and appreciation.

The University of Missouri - St. Louis offers benefit-eligible employees a wide variety of benefits including: health, dental and vision coverage effective on the first day of employment, retirement, paid time off, tuition assistance for employees and their dependents and employee and dependent life insurance. For more information about our benefits, please visit:

https://www.umsystem.edu/totalrewards/benefits

Diversity Commitment

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America.

EEO IS THE LAW

To read more about Equal Employment Opportunity (EEO) please use the following links:

• EEO is the Law English Version
• EEO is the Law Spanish Version
• EEO is the Law Chinese Version