Location: San Francisco, California
The Social Media Manager in UCSF's Office of Communications is responsible for day-to-day social channel management, including content planning, production, publishing and analytics for UCSF's enterprise platforms.
As a member of the Brand Strategy team, reporting to the Assistant Director of Audience Engagement, the SMM position is guided by an audience-first strategy to develop content that engages and inspires UCSF target personas. They bring a deep knowledge of all major social platforms and best practices, and combine creative and analytical skills to produce content and manage UCSF's social presence.
This person is a confident creator, with experience translating complex information into social-first content, and is comfortable with potentially being on video or contributing voiceover as part of that content. They bring a deep knowledge of all major social media platforms, best practices, and content trends, while maintaining a curious, experimental spirit, and are excited to test new features, trends, and formats. They passionately embrace diversity and understand social media's role in elevating marginalized voices.
In addition to producing content, this role will monitor UCSF's social presence and report on performance and analytics. They will also provide guidance to other Comms team members on social media best practices and trends and help train them to produce their own social content.
The successful candidate is a data-driven communicator, a creative problem-solver, and passionate about great storytelling. This role requires excellent judgment, critical thinking, organization, and an ability to communicate well with and build influence with other stakeholders.
Responsibilities include, but are not limited to:
- Working with Assistant Director of Audience Engagement (ADAE), help define the strategy, roadmap and success metrics for UCSF's enterprise Facebook, Twitter, Instagram, LinkedIn, and potential new platforms such as TikTok , ensuring alignment with the department's goals and priorities.
- With ADAE, monitor social media chatter, work with leadership to manage crisis situations, surface key metrics and manage sensitive issues.
- Work cross-functionally to coordinate content
- Maintain a robust social media content calendar integrated with the editorial calendar
- Providing counsel across UCSF departments on social media best practices and guidelines.
- Managing UCSF's enterprise social media channels, including: editorial planning, developing platform-specific content, basic conversation moderation, targeting and boosting paid content, analyzing and reporting on performance
- Using social media management tools to publish content to UCSF's enterprise social media channels (Facebook, Twitter, LinkedIn, Instagram), including platform-specific content
- Writing clear, social-first copy that promotes UCSF's various news and campaigns
- Lending graphic design, video editing, on-screen hosting, and voiceover skills to create social-specific content
- Supporting content development by implementing and reporting on marketing experiments (ie A/B testing, audience targeting, piloting new formats, etc.)
- Managing the back-end administration of department digital media tools
- Providing email response support for the department's resource accounts
- Embodying UCSF tone of voice and other branding practices
- Flagging conversations on social channels to crisis management team when necessary
- Embrace UCSF PRIDE values: professionalism, respect, integrity, diversity, and excellence.
To see the salary range for this position (we recommend that you make a note of the job code and use that to look up): TCS Non-Academic Titles Search (ucop.edu)
Please note: The compensation ranges listed online for roles not covered by a bargaining unit agreement are very wide, however a job offer will typically fall in the range of 80% - 120% of the established mid-point. An offer will take into consideration the experience of the final candidate AND the current salary level of individuals working at UCSF in a similar role.
For roles covered by a bargaining unit agreement, there will be specific rules about where a new hire would be placed on the range.
To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html