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The assistant director of communications — as a member of CMU's University Communications team — plays a key role in advancing the awareness and reputation of the university and the engagement of faculty, staff, current and future students, alumni and friends. This position reports to the director of communications. The assistant director is responsible for supporting the communications team in the execution of communication plans and strategy. The individual will collaborate with faculty, staff and students across the university to identify story leads and capture stories to be shared across a multitude of communications channels, such as our online news site, social media channels, internal communications and email news digest. The assistant director will be able to adapt to changing priorities and produce an excellent work product, especially written content, which connects both internal and external constituents to CMU's brand. This individual is a skilled and creative communicator who is passionate about being part of an organized, cohesive, creative, energetic and values-driven team that effectively balances daily tasks and high-impact projects. The position requires a self-starter who is creative, takes initiative and can shepherd a project independently from conception to execution.
Bachelor's degree, preferably in journalism, public relations or a related communications field. Three years of experience related to the duties and responsibilities of this position. Excellent writing and editing skills. Proven experience using AP style. Demonstrated ability to creatively communicate across a variety of media. Ability to gather, interpret and understand complex information in order to produce content that engages and motivates target audiences. Understanding of and experience in social media management and strategy. Highly skilled in project management, working collaboratively with others, and working with a team to meet deadlines and deliverables. Ability to work both independently and collaboratively with other writers and subject matter experts.
Understanding of higher education. Media relations experience. Issue/crisis management experience. Demonstrated ability to interface and build relationships to achieve strategic organizational goals.
Duties & Responsibilities
Identifies and develops creative and compelling stories from throughout the university. Writes and edits content for use across multiple communications platforms, including CMU's online newsroom, internal communications and social media. Identifies, researches, writes and pitches strategic stories to the press and other media, under the direction of the director of communications. Serves as point of contact for media inquiries, as necessary. Collaborates and works with a team of writers, marketers, designers, web experts and interns to brainstorm and deliver innovative communications. Communicates organizational initiatives and projects to employees and stakeholders, ensuring messages are consistent across all mediums. Responsible for implementation of social media strategy including content development, listening/community management and posting. Utilizes project management software to manage projects and tasks. Assists in monitoring and management of CMU's social media channels. Monitors the effectiveness of communications tactics through analytics and other measurement. Manages CMU's weekly e-newsletter, Our CMU — responsible for gathering and coordinating content, building e-newsletter and publishing.
Message to Applicants
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants will be required to submit a writing sample to be considered for this position.
Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Sunday, November 13, 2022.
Employee Group Professional & Administrative -Salary
Pay Range $54,000 - $64,000
Department University Communications
Position Status Regular
Employment Status Full-Time
Position Type 12 month
Weekly Work Schedule 8 a.m. - 5 p.m.; evenings & weekends as required.
Location Mount Pleasant, MI
About the Department
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city's central location in Michigan's Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU Leadership Standards
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sexbased stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie).
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMU's Title IX Coordinator, the US Department of Education's Assistant Secretary, or both.
Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.
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