1. Coordinating, curating and managing the workflow for respective Yale School of Medicine social media feeds (including editorial output matrices and publishing calendars) to maintain a steady stream of relevant, engaging conversations across multiple platforms, with an emphasis on Facebook and Twitter. 2. Developing respective Yale School of Medicine policies and Identifying best practices and new paths of engagement for targeted users, establishing tone and voice, and crafting content strategies for social platform engagement. 3. Monitoring social media feeds, leveraging positive feedback for amplification and managing negative feedback. 4. Creation and cultivation of strategy to amplify reach, using engagement and reciprocity throughout the Yale community, including the University, Yal