DIVISION OF STUDENT AFFAIRS (BL-SSER-IUBLA)

The Division of Student Affairs at Indiana University Bloomington serves all 43,000 undergraduate and graduate students. We are a team of more than 500 faculty, staff, and students within 18 departments and programs located across campus working toward the common goal of student success.

The Social Media Coordinator is a key communicator for the Indiana Memorial Union (IMU) and its many departments, using relevant and intentional graphics, copy, videos, photos, and links via social media platforms to share events, promotions, and services that help tell the story and promote the services of, and events within, the Indiana Memorial Union.

Department-Specific Responsibilities

• Reports to the Director and works closely with various members of the marketing team and professional staff/clients from around the IMU.
• Members of Student Life Marketing participate in various meetings, workshops, critiques, and brainstorming sessions as necessary.
• Develops innovative and creative media content in line with IMU's branding efforts (i.e. original text, photos, videos and news).
• Using a Content Matrix, strategizes, monitors, and posts on social media accounts to engage with the Indiana community regarding the services, promotions, events, and other offerings.
• Oversees and maintains the accounts on, but not limited to, Instagram, Facebook, Twitter, TikTok, YouTube, and other relevant social media platforms.
• Creates, maintains, and consults the communications calendars for social media content, sharing stories with partners, and planning other promotions.
• Researches and analyzes social media trends to determine which platforms and methods will best reach target markets.
• Tracks stories, key search terms, and hashtags to develop relevant content.
• Creates monthly and quarterly social media analytics reports to determine effectiveness and the direction of future strategies.
• Works collaboratively with team members, colleagues, and campus partners to implement the most effective and engaging strategies.
• Monitors and amplifies the pulse of social media content on campus and partners with campus departments when necessary to strategically share content.
• Monitors and engages users on various review sites such as Google.
• Assists other social media coordinators with their accounts as needed.
• Collaborates with team members to use effective graphics, photos, videos, and copy for strategic posts.
• Helps with Student Life and Student Health Center social media efforts as needed.
• Other Communications duties as needed.
• Strategizes various ad campaigns and messaging for summer and fall campaigns.
• Writes copy for ad campaigns and print pieces.
• Edits copy on various print and digital platforms.

EDUCATION

Required

• Currently enrolled as a student at Indiana University.

Preferred

• Pursuit of a degree in Marketing, Communications, Journalism, Digital Media, or related field.

WORK EXPERIENCE

Preferred

• Experience managing social media accounts that were not simply personal accounts.

SKILLS

Required

• Extensive experience with various social media accounts, how they are best utilized, and how to strategically engage via these platforms.
• Familiarity with social media trends and knowing when to experiment with new tactics and when not to.
• Familiarity taking quality photographs and photography principles.
• Well-versed in design principles.
• Familiarity using Microsoft Office programs.
• Fine attention to detail.
• Professionalism, dependability, and respect for others.
• Exceptional decision-making skills and autonomy.
• Exceptional written and verbal communication skills.
• Performs well in a team-oriented and collaborative atmosphere.
• Strong sense of curiosity and creativity.
• Motivated individual who strives for ongoing improvement and passionate about learning.
• Ability to receive constructive criticism in order to improve skillset.

Preferred

• Experience taking high quality pictures.
• Experience with filming and editing (using CapCut or equivalent program) vertical videos to post to social media.
• Understanding of effective marketing tactics.
• Personable and comfortable talking to others.

The person in this role must be able to perform the essential functions with or without an accommodation.

Accepting work-study and non-work-study candidates.

900 E 7th Street Room L015

Bloomington, Indiana

47405

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Career Level: Part Time Employee

FLSA: Nonexempt

Job Function: Part Time Employee

Job Family: Part Time Student Employee

Click here to learn more about Indiana University's Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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Telephone: 812-856-1234