Directs the development and distribution of news releases to various information media under the direction of the Assistant Athletic Director. Maintains public relations with the University community and the state of Florida. Publicizes every aspect of Intercollegiate Athletics. Directs the development and distribution of news releases to various information media under the direction of the Assistant Athletic Director. Ensures that the assignments of the Assistant Athletic Director are consistent with the unit efforts to set the tone for informational services for the promotion of intercollegiate athletics events, coaches, and student-athletes. Manages details for media coverage of home events. Travels to designated away events to act as media liaison. Pla