Pay Grade/Pay Range:  58 Monthly (exempt): - Minimum - $ 42,140.80 Midpoint - $ 61,110.40

Department/Organization: 207551 - WVUA 23

Normal Work Schedule: Monday - Friday 9:30am to 6:30 pm varies as needed

Job Summary: The WVUA 23 Digital Content Manager oversees the creation, development, and management of digital content across WVUA 23 News’ various online platforms. Strategizes, plans, and executes content initiatives to enhance brand visibility, engage target audiences, and drive online traffic and conversions. Improves the station to better fulfill its role as a hands on laboratory for students.

Required Minimum Qualifications: Bachelor's degree and two (2) years of experience; OR Master's degree and some experience.

Additional Required Department Minimum Qualifications: Must have valid U.S. driver’s license. Must be at least 19 years of age and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.

Skills and Knowledge: Foundation in journalism with an understanding of newsroom operations, journalistic ethics, and industry standards. Proficient in WordPress or similar content management systems. Understanding of all social media platforms and Google Analytics. Strong writing, editing, and proofreading skills, with a keen eye for detail. Excellent project management and organizational skills. Ability to handle multiple projects simultaneously. In-depth knowledge of digital content trends, best practices, and emerging platforms in news organizations. Proficient in content management systems (CMS) and marketing automation tools. Familiarity with SEO principles. Ability to interpret data and metrics to inform content strategies and measure performance. Creative mindset. Ability to think strategically and propose innovative content ideas. Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams. Familiarity with graphic design and multimedia tools. 

Preferred Qualifications: Three (3) years experience in digital content management in a similar role and/or industry.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster

About University of Alabama, Tuscaloosa

As the state’s flagship university, The University of Alabama family has always focused on being the best. After all, we are The Capstone of Higher Education. Founded in 1831 as the state’s first public college, The University of Alabama is dedicated to excellence in teaching, research and service. We provide a creative, nurturing campus environment where our students can become the best individuals possible, learn from the best and brightest faculty, and make a positive difference in the community, the state and the world. You’ll like what you find here. Become part of The University of Alabama family.

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