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George Mason University, a member of the A-10, is seeking applicants for the position of Director of Creative Media within the Intercollegiate Athletics Department. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages applicants who will enrich Mason's academic and culturally inclusive environment.
Brand Content and Engagement for Basketball Programs: Manage all creative marketing and revenue generating communications content for men's and women's basketball, the department's primary source of revenue. Create content focused on recruiting, increasing fan engagement, and strengthening the affinity towards George Mason Basketball. Content to include identifying and telling student-athlete stories, generating student-athlete focused content, and promoting in-game atmosphere to help drive attendance.
Social Media Content and Campaigns: Manage all creative strategy for men's and women's basketball social accounts to improve upon the more than seven million impressions across platforms in 2023-24. Explore the establishment of emerging social media trends and platforms for both basketball programs to better connect with recruits, prospective Mason students, and emerging target demographics. Oversee campaign development for player and team-centric initiatives while working with the Associate Athletic Director for Digital Media & Marketing and the basketball programs in these areas.
Video Production and Graphic Design: Create an innovative, multimedia identity for George Mason Basketball while maintaining the integrity of the brand and image of the department. Film, edit, and produce content for George Mason Men's and Women's Basketball games, including home, road, and championship events. Create, strategize, film, edit, and produce original and team specific video content for men's and women's basketball social media accounts reflecting each team's brand and values. Develop and manage digital and multimedia content for social media platforms. Produce player-driven content to aid athletes in their navigation of NIL measures across college sports.
Recruiting Support: Serve as lead for creative video and graphic design needs (design, layout, and preparation) for George Mason Basketball recruiting. Work directly with both basketball head coaches to manage recruiting communications strategy and produce graphics and videos disseminated to potential future Patriots for recruiting. Create graphic design templates for commitment, signed, quote, and gameday graphics.
Collaboration: Collaborate with Men's Basketball staff, Women's Basketball staff, Patriot Productions, Marketing, Communications, Promotions & Corporate Relations, PlayFly, and others on department wide initiatives.
Direct Supervisory: Manage team of video and graphic design student workers, providing hands-on learning experiences for George Mason communications students.
Other Duties: Perform other duties as requested by the Assistant Vice President/Director, Intercollegiate Athletics.
Advanced degree in related discipline or equivalent combination of education and work experience. Previous experience working in a college athletics or professional sports organization developing creative content (video, graphics, etc.);
Highly effective professional verbal and written communication skills. Knowledge of current and emerging social media platforms and how to create, implement, and execute a social media strategy and calendar;
Ability to manage projects from concept to creation;
Ability to collaborate with multiple parties to best meet goals and objectives of men's basketball program and athletics department;
Ability to accept feedback as part of the creative process and educate clients on design theory and/or using that feedback to make work stronger;
Significant, relevant experience in non-linear editing and professional videography. Ability to interpret and utilize brand standards;
Demonstrated knowledge of currently utilized television, audio, multimedia production, and related video equipment and applications;
Demonstrated ability to shoot video with the use of high-quality equipment;
Knowledge of the professional and technical aspects of lighting, shooting, editing, composting, and creating computer graphics;
Ability to work a flexible work schedule to cover sporting events to include nights, weekends, and travel;
Intermediate knowledge and the ability to operate Adobe Creative Cloud applications;
Intermediate knowledge of video equipment; and
Basic to intermediate knowledge of SportsCode.
Previous experience working with a Division 1 men's/women's basketball program;
Knowledge of NCAA compliance rules as it pertains to recruiting and social communications; and
Experience with DSLR cameras/video cameras.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.
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