Details
Posted: 13-Sep-23
Location: New Haven, Connecticut
Type: Full-time
Salary: Open
1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Required Skill/ability 1: Exceptional communications capabilities in science, engineering, and academic-related fields. Excellent editing and proofreading skills that require accuracy and superb attention to detail. Skilled in translating academic content and adapting writing style to a variety of audiences and media.
Required Skill/ability 2: Excellent organizational and project management skills working with diverse stakeholders and teams. Ability to juggle multiple projects and priorities at once, working with partners across offices and disciplines.
Required Skill/ability 3: Demonstrated ability to work and communicate with top-level faculty and administrators and to collaborate with freelance contractors, including writers, graphic designers, photographers, illustrators, etc.
Demonstrated ability directing or contributing to website management, including strategic content planning. Demonstrated proficiency using analytics to inform decision-making. Demonstrated ability to manage budgets and production schedules in a fast-paced, dynamic environment.
Proficiency with computer-related software programs for the field, e.g., Adobe Creative Suite, Microsoft Office Suite, digital management asset applications, graphic design programs, survey design programs, and others.
Masters degree & 5 years of experience, preferably working in a science or engineering environment/industry.
Masters degree & 5 years of experience, preferably working in a science or engineering environment/industry.
Bachelor's degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.