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The Social Media Community Manager is primarily responsible for working with the Manager of Digital Strategy to develop and implement strategic content for East Carolina University's core social media channels — including Facebook, Twitter, Instagram, LinkedIn and TikTok — that have a combined audience of 350K followers.
This position is a key part of the team that defines and evolves ECU's online presence, working to increase visibility with target audiences while leveraging digital strategies to enhance student recruitment, alumni relations and brand identity. The community manager also:
Uses news stories, photographs, videos, graphics and other tools to advance the university's mission priorities — including student success, public service and regional transformation — in a creative, engaging manner.
Collaborates with university partners to promote institutional and college/departmental initiatives, athletic events, campaigns and awards when they align with overall university priorities.
Maintains a lively social media takeover program, guiding students, faculty and staff on best practices for event coverage on Instagram.
Utilizes ECU's social media management platform to optimize content and support ECU's social and digital strategy, growing core account following and regularly engaging with followers.
Directly supports the efforts of the Chancellor's Division, ECU News Services and University Marketing, providing social media strategy through advising and written plans.
Manages ECU's online reputation, monitoring and reporting/responding to mentions when necessary through real-time alerts.
Monitors social media trends to identify and pursue opportunities to explore emerging social media platforms and technology.
Defines and nurtures university voice and personality for each platform to most effectively connect with followers.
Works with the ECU News Services Manager of Digital Strategy to design and maintain connect.ecu.edu and socialmedia.ecu.edu, including brand standards, best practices, registration guidelines, etc.; assists in maintaining the account directory and assists with new account creation.
Plans and implements a social media ambassadors program as well as works closely with news services interns on social content from a student perspective.
Oversees ECU's Campus Compass weekly event Instagram Story program while regulating submissions and weekly newsletter.
General community outreach and recruiting to network for social media content.
Works with ECU's video team to conceptualize new ideas, trends and audios for social media videos.
Serves on campus committees as a social media advisor as needed.
Performs miscellaneous job-related duties as assigned.
Some weekend and evening work is required.
Special Instructions To Application:
Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write 'see resume' on your application when completing the job duties section.
If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
Applicants must be currently authorized to work in the United States on a full-time basis.
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 947082
Organizational Unit Overview:
University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.
Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.
UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.
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