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Senior Media Relations Officer (Public Affairs/Communications Specialist III)
San Diego State University
Location: San Diego, California
Internal Number: 4595023
Senior Media Relations Officer (Public Affairs/Communications Specialist III)
Job No: 532011 Work Type: Locations: San Diego Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
Strategic Communications and Public Affairs (StratComm) is seeking an exceptional individual to join our team as the Senior Media Relations Officer.
Under the supervision of the Senior Director of Media Relations and in teamwork with other members of StratComm, the Senior Media Relations Officer provides assistance in carrying out the initiatives and activities of the department. As a priority, candidates should have experience:
Identifying and facilitating earned media pitching opportunities in the greater San Diego region, as well as national markets.
Monitoring media for trends and tracking media coverage through analytics.
Covering a diverse range of higher education topics, not limited to research, student experiences and campus initiatives, to include demonstrated experience reporting, researching, writing and editing.
Facilitating multi-media projects through the utilization of photography and videography.
The position supports communication needs for StratComm and other SDSU divisions, departments and programs. This position, in reporting to the Senior Director of Media Relations, will perform a variety of tasks which include the following:
Serve as the first point of contact for reporters searching for faculty/staff experts and other basic information on the campus; manage daily media inquiries.
Cultivate, enhance and maintain relationships with key reporter contacts locally and nationally; build knowledge of targeted media outlets and media markets; identify opportunities for external, proactive media pitching, presentations and other public affairs activities that promote awareness and elevate the university's subject-matter experts. Maintain the university's Expert Directory website and regularly review for updates and necessary changes.
Prepare daily media summaries and assessment of local, national and international media coverage, and prepare coverage reports.
Communications Plan Development
As StratComm is the semi-centralized communications hub for university marketing, communications and community affairs, develop short- and long-term communications plans on a diverse range of university projects and initiatives through collaborative work with different departments and/or divisions; also, provide consultation through coaching and media preparation.
Under the direction of the Associate Vice President and Chief Communications Officer and the Senior Director of Media Relations, serve a key role in crisis communications and emergency management.
Storytelling and Collaboration
Research, interview, write and edit articles and produce multimedia content for SDSU NewsCenter, the SDSU Magazine, newsletters, fact sheets and develop messaging and scripts.
As a representative of StratComm, attend meetings and events, and also serve as a member of university committees, as assigned.
As needed, periodically perform work and attend events outside standard business hours.
Competitive candidates have at least five years of experience, including experience within higher education or covering higher education; demonstrate flexibility, integrity and also a collaborative and compassion-driven leadership and partnership style; and are committed to diversity and inclusion.
This is a full-time (1.0 time-base), benefits-eligible, permanent/probationary position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday - Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.
The position is approved for partial telecommuting with onsite work at the San Diego Campus on Monday and Wednesday. Please note that the incumbent may be called to campus on telecommuting days to support campus activities as needed.
StratComm serves as the official voice of San Diego State University and shares the President's vision, values and priorities while articulating a unified message about the university's unique story. Core service areas include crisis and issues management, marketing, news and media relations, social media, web and interactive communications, executive communications and visual communications, and government and community relations. We work together and with our partners across the institution and auxiliaries to promote the transformational diversity and impact of SDSU programs and achievements. StratComm develops and oversees content for SDSU's main web pages and also for SDSU NewsCenter, flagship social media channels, video productions, photography and the SDSU Magazine. The department also manages presidential communication; projects related to issues management and crisis communications; internal communication to faculty, students and staff; and external communications to the greater campus community, media representatives and the general public.
Another important arm of StratComm is government and community relations, an area responsible for building and maintaining relationships with constituent groups. The area also has responsibility for advising SDSU faculty and administrators on projects, initiatives and strategies designed to support collaborative engagement and dialogue with agencies and community members. StratComm is also responsible for protecting and managing the SDSU brand through web and brand style guidelines along with graphic design services. StratComm leads the planning, coordination, and implementation of integrated marketing and communication strategies that support the mission of SDSU.
Education and Experience
Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Bachelor's degree and five years of related experience
Experience in a higher education environment working in marketing, communications or public affairs
Established media contacts, including national and international media
Familiarity with the news media and the shifting media environment in the San Diego region, statewide and nationally
Familiarity with SDSU, its strategic plan, priorities and major initiatives and its multiple locations
Experience producing basic multimedia assets for use in internal and external promotions; to include targeted media pitching.
Experience writing for the web, social media and magazine features
Experience with a web-based content management systems and Photoshop
Basic Web posting and editing skills
Demonstrated understanding of AP style
Team-oriented, highly professional, and appreciation for diverse perspectives and experiences
Compensation and Benefits
Starting salary upon appointment is not expected to exceed $6,834 per month.
Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.
San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.
CSU Classification Salary Range: $4,391 - $7,945 per month.
Diversity and Community at SDSU
At SDSU, our diversity gives us power and benefits every single member of our community.
Through our commitment to equity and inclusion, we encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement.
Initial review of the required application materials, including cover letters and resumes, will begin on September 27, 2023. To receive full consideration, apply by September 26, 2023. The position will remain open until filled.
The person holding this position is considered a mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
SDSU is a smoke-free campus. For more information, please click here.
SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
CSU welcomes candidates of all physical abilities to apply for positions. We provide reasonable accommodations to all applicants and invite applicants with questions, concerns, or needs during any part of the application or hiring process to contact Casie Martinez at 619/594-7901 or by email at firstname.lastname@example.org. Inquiries will be treated as confidential to the extent permitted by law.
Advertised: Sep 12, 2023 (9:00 AM) Applications Close: Open until filled
Founded in 1897, San Diego State University is a public institution of higher education located in southern California. SDSU is the oldest and largest university in San Diego and the third largest in the state. SDSU continues to gain recognition as a leader in higher education.Join SDSU and make a difference through meaningful work that contributes to knowledge and provides rich opportunities for students. The dynamic synergy between SDSU and the San Diego region furthers SDSU's excellence and global impact. Every member of our team can proudly proclaim, "I Am SDSU."In addition to SDSU, three not-for-profit auxiliary employers operate to provide services for the University. The SDSU Research Foundation furthers the educational, research and community service mission of SDSU. Aztec Shops provides a diverse portfolio of products and services including operation of the SDSU Bookstore, SDSU Dining, and management of commercial and real estate properties surrounding the campus. Associated Students of SDSU is a student-directed organization that manages programs and facilities enjoyed by students, faculty, staff, and the community-at-large.
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