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The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Columbia College is a renowned undergraduate liberal arts college within Columbia University, a world-class research university in the great city of New York. Columbia College is distinguished by its unparalleled Core Curriculum, which introduces students to great works of literature, philosophy, history, science, and the arts. The College offers an unmatched educational experience with access to distinguished faculty, exceptional research facilities, and unlimited opportunities for intellectual growth and exploration throughout New York City and around the world.
The College is deeply committed to its students ??? the most diverse student body in the Ivy League ??? and to actively investigating the difficult questions of what inclusion means, how diversity is fully realized and the role each member of our community must play to help shape a society that continues to bend toward justice.
The Associate Director of Campus Communications will report to the Director of Strategic Communications and will be responsible for driving strategy, coordination and execution across multi-channel touchpoints that bring Columbia College???s stories to life, and increase awareness of student-facing programs, services and events for students of both Columbia College and Columbia Engineering. The Associate Director will drive the development and execution of campaign roadmaps, leading cross-functional efforts to bring relevant content to life.
This role is highly collaborative across the communications, editorial, and events team ??? and in close partnership with offices across the Columbia College, Columbia Engineering and broader University community. The incumbent will leverage experience with integrated marketing, campaign planning, and creative development ??? from concept to execution ??? to translating audience insights into clear and inspiring messaging for deployment across all.
Develop and lead the execution of the communications calendar, overseeing 360?? communications initiatives to build a community who is deeply engaged with Columbia College and kept apprised of activities, news, and happenings across campus.
Develop compelling marketing plans, in partnership with our Digital, Editorial, Events and Creative teams, as well as with Undergraduate Student Life, student advising, career education, global engagement, and academic affairs.
Manage the Assistant Director of Communications, providing day-to-day guidance and oversight, and coaching opportunities.
Lead role in the creation, management, and optimization of communications for our students, faculty, and staff.
Oversee the execution of email campaigns and message through Salesforce CRM & Marketing Cloud platforms and develop effective messages, CTAs, and copy for email for optimal performance.
Drive testing to gain channel-level & customer-level insights for program efficiency improvement via better customer engagement.
Partner with our team of freelance and in-house graphic designers to develop and execute impactful designs for email, social media, website, printed collateral, in alignment with brand standards and campaign goals.
Support the planning and management of the marketing budget alongside the Director of Marketing & Communications, ensuring budget allocation aligns with the College???s goals.
Enhance the performance of student-focused Marcom campaigns by staying up to date on industry best practices, marketing trends, cultural events, and new technologies.
Perform other duties as assigned.
Bachelor???s degree in communications, marketing or related field
Minimum of 3 years of related experience with a proven track record managing and executing communications & marketing campaigns
Self-directed and curious with ability to take initiative, identify priorities and needs, and problem solve effectively
At ease with interaction across all levels of the College; must be able to articulate a vision and develop and deliver supporting marketing plans
Able to manage multiple projects and priorities
Exemplary written and oral communication skills
Strong understanding of email campaign platforms & tools
Strong visual aesthetic with intuitive understanding of customer experience and relevance
Strong relationship builder both within the organization and with external partners
Holds a strong work ethic and standard for which tasks and projects are completed; attention to detail is critical
Interested in learning and mastering innovative technologies and comfortable independently seeking information and corralling resources when needed to deliver results
**A cover letter and resume must be submitted with the application.**
Efficient using Excel, PowerPoint, and Word; Photoshop or Illustrator a plus
Experience with Salesforce CRM & Marketing Cloud, or a similar system, a plus
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
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