General Summary:

Reporting to the Vice President of Marketing and Communications, the ­­­­­­Communications and Social Media Coordinator is responsible for the creation of content that promotes the Regis College brand to internal and external stakeholders utilizing key messaging points and compelling storytelling. The Communications and Social Media Coordinator is a key member of the Marketing and Communications team who will implement a comprehensive external and internal communications program to support the advancement of the reputation and strategic plan of the university.

Essential Functions:

• Create engaging and impactful content that reflects events happening at the university and highlights key differentiators and share on a variety of communications platforms.
• Create and maintain content and recommend strategic direction for the university’s primary Facebook, Instagram, LinkedIn, TikTok and X (formerly Twitter) accounts.
• Coordinate the university’s Brand Ambassador program.
• Maintain the university’s social media calendar.
• Maintain the university media list.
• Research and draft compelling stories about students, faculty, staff, and alumni; build relationships with various internal departments and staff members to generate story ideas.
• Serve as the primary point-of-contact for news media inquiries.
• Draft and disseminate press releases and media advisories.
• Coordinate the dissemination of student achievements through Merit software.
• Track and archive university news coverage.
• Serve as a member of the crisis communications response team.
• Monitor the university’s online presence and reputation.
• Other duties as assigned.

Other Responsibilities:

• Occasional night and weekend hours based on the university event schedule.

Requirements:

• Entry-level professional experience with social media; must have experience creating compelling social media content, including TikTok.
• A bachelor’s degree in communications, marketing, journalism, English, or related major with experience in journalism, public relations, communications, or related field.
• Strong writing, editing, storytelling, and oral presentation skills.
• Experience writing for websites and social media required. Understanding of best practices in graphic design and website editing, a plus.
• Experience in the use of new online tools, social media platforms and technologies.
• Excellent time and project management skills with the ability to prioritize and meet deadlines.
• Active contributor with skills to multitask and collaborate well with colleagues.
• Ability to uphold the university’s commitment to inclusive excellence in a diverse educational community.
• Ability to support confidentiality of sensitive information.

Working Conditions/Physical Demands:

• Following a three-month initial review period, this position may be eligible for remote work on a limited basis.
• Normal office environment, not subject to extremes in temperature, noise, odors, etc.
• Regularly uses computer keyboards requiring eye-hand coordination and finger dexterity.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

Protecting the Regis Community

All faculty, staff, and students who live, learn, and work on Regis College’s Weston MA campus are strongly encouraged to be vaccinated for COVID-19. COVID-19 immunization is required for faculty, staff, and students who learn and work in the Regis College Dental Center and Autism Center, consistent with federal mandates. For further information, please review Regis College’s health and safety protocols.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

In employment, as in education, Regis College is committed to equal opportunity and affirmative action. Regis does not discriminate on the basis of race, color, age, religion, creed, sex, gender identity or expression, sexual orientation, ethnic or national origin, ancestry, citizenship, marital or parental status, physical or mental disability, genetic information, pregnancy, veteran’s status, membership in uniformed services or any other protected status.

About Regis College

Rooted in the Catholic intellectual tradition and inspired by the social justice values of our founders, the Sisters of St. Joseph of Boston, Regis College is a welcoming and inclusive community. We are called to provide access to an academically rigorous education through innovative learning opportunities and collaborative engagement at all degree levels. We educate the whole person, preparing our students to pursue excellence, to become change agents in their own communities, and to serve and lead as advocates for a more just and compassionate global society.

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