Working/Functional Title Social Media Manager Position Summary Michigan State University has a strong social media presence with several channels being nationally recognized for community engagement. The Social Media Manager provides day-to-day assistance and support for MSU’s flagship @michiganstateu accounts; publishes and tags social media content; engages with audience by responding to questions, replying to comments and managing the community; and plans, coordinates and/or produces and posts content for social communications. This position also leads the social media student creator program and interns to support recruitment, retention and reputation goals, including use of short-form video and capitalizing on the latest social media trends; identifies, pla