1.  Develops and manages forward-looking strategic communications with video and social media to enhance Yale's reputation and communicate Yale's messages.2.  Produces multimedia content. Identify topics with compelling visual and audio elements to create stories that exploit those qualities, using video, podcasts, infographics, slideshows and other media as appropriate.3.  Works with communications colleagues throughout the school and university to highlight the work of researchers, create a high profile presence, and reach new audiences.4.  Builds relationships with faculty, administrators, departments and students and maintains contact with communications professionals and monitors trending news topics.5. Conceptualizes and writes creative posts across all social media platforms, includ