The Associate Director, Social Media leads the university's social media strategy, overseeing content, engagement, and crisis response on the primary social channels, while also guiding social governance and training across the institution. The incumbent tracks and monitors engagement with external audiences on a 24/7 basis, exercising broad discretion and judgment to respond on the university's behalf and positions the institution to preserve and elevate its reputation.Position Specific Responsibilities/ AccountabilitiesServe as the lead content strategist of the university's social media platforms. Craft and execute a comprehensive social editorial calendar that reach