Job Summary The Public Relations Specialist is responsible for the execution of public relations programs for CRVA brands that drive visitation, attendance and overarching awareness. The position works across the CRVA’s many stakeholder groups in an effort to ensure the success of the CRVA’s Business Initiatives, maintain the company’s positive reputation with industry partners, and enhance the destination’s awareness and perception. Essential Job Duties Creates and delivers media pitches, unique story opportunities and news releases while providing effective, frequent and positive touchpoints with national, regional, local and trade media; responds to inquiries and conducts appropriate follow up to ensure needs are being met.