$80,000 to $105,000 depending on experience level, plus medical, dental, and vision insurance and other benefits.
Additional Information:
Telecommuting is allowed.
New York Focus, New York’s only statewide nonprofit newsroom, is seeking a growth and audience leadto help expand our readership, promote audience loyalty, generate brand awareness, and support our development team in building strategies to enhance our reader revenue.
New York Focus launched in 2020 to fill a critical gap in the state’s media ecosystem: Almost half of New York’s newspapers have died in the last two decades. Since launching four years ago with a small team operating on a shoestring budget, we’ve grown significantly. We’re currently a full-time team of 13, and on track to grow to nearly 20 by early 2025. Now, we’re looking for someone to take control of our digital growth and strategy by creating, directing and executing a full readership funnel strategy, overseeing our newsletter strategy, developing key insights about our audience and how to best connect with them, running our metrics and analytics program and setting readership goals, and helping to enhance our product to better serve readers.
This position is crucial to our mission of giving New Yorkers across the state the information they need to fully participate in local democracy. We are looking for someone with a passion for local news; who wants to help build new strategies and systems from the ground up; is a data and analytics wiz and loves to dive deep into detailed audience indicators; is excited to take a leadership role in a growing organization; and has a proactive and entrepreneurial spirit.
This position can be based anywhere in New York state. You will work closely with our audience engagement editor, publisher, and editorial team. Please submit a résumé, cover letter, and references to hires@nysfocus.com.
Key Responsibilities
In this role, you will:
Develop a strategy for how to get more readers to our digital products, creating a funnel for turning them into return readers and newsletter subscribers
Oversee our social media and SEO strategy, with an eye toward creating reader loyalty. Drive our newsletter strategy and interface with our website developer on updates and new initiatives
Track our audience data and work to turn this data into goals and action items
Work closely with our engagement editor and reporters around community listening initiatives, partnering with local newspapers to syndicate our work, booking our reporters on radio and TV, and designing other creative strategies to expand our reach
Support our development team in promoting fundraising campaigns, helping to identify areas for growth
Create a strategy for synthesizing audience data from the ground up, including producing regular analytics reports and working with reporters to design promotional strategies around their work
Direct and manage other staff in executing our audience strategy
About You
The ideal candidate will have:
At least 5 years of experience leading or working on a team dedicated to digital growth or audience development, or transferable skills
An entrepreneurial spirit; the drive to set growth goals and develop creative strategies to meet them
An enthusiasm for audience analysis and translating data into actionable insights, and executing on those insights
A strong sense of mission and passion for helping readers find important stories
Enthusiasm to take part in building a young, growing publication
Compensation
$80,000 to $105,000 depending on experience level, plus medical, dental, and vision insurance and other benefits
To Apply
Please submit a resume, cover letter, and names of references to hires@nysfocus.com. The cover letter should explain your reasons for wanting to work at New York Focus, the skills and experience you would bring to the role, and your vision for growing our audience.
About New York Focus
New York Focus is an independent newsroom investigating how power works in the Empire State. In three years, our stories have spurred legislation, shaped regulation, and driven national news cycles. The newsroom is small and collaborative, and this job is a chance to be creative and enterprising in a workplace that is still building its identity.
We are committed to an inclusive workspace, and we strongly encourage applications from people of color, women, LGBTQ people, and people with disabilities. Consistent with federal, state, and local law, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or other protected categories.
New York Focus is an independent nonprofit newsroom investigating power in the Empire State.
Launched in October 2020, New York Focus publishes in-depth journalism that explains how the state really works.
As the state’s only nonprofit statewide newsroom, our goal is to help rebuild a local news ecosystem that has faced years of relentless cuts: Almost half of New York’s newspapers have died in the last two decades. We focus on decisions made in Albany and how they impact communities around the state; Albany is the state’s center of power but receives a fraction of the scrutiny it warrants.
We’re guided by the belief that politics is not a sport. Decisions made in New York’s executive mansions, legislative chambers, state administrative offices, courts, nonprofits, union halls, and campaign headquarters don’t stay there. They determine how many New Yorkers sleep on the street each night; how large public college classes are; how many hospital beds are available during a pandemic.
