The Public Communications Specialist will develop and implement internal and external communication strategies for the College of Fine Arts and Communication constituencies, including students, faculty, staff, alumni, donors, community leaders and supporters, potential student and faculty recruitment. Promotes a positive public image among the various audiences and chooses the best source to disseminate information internally and externally in collaboration with colleagues and leadership from across University Communications.
30
Content Creation and Project Management
Identify, write and edit articles and other content for promotional materials to support the development and execution of communications for major College of Fine Arts and Communication and university initiatives. Advise the Director of Communications for Academic Affairs and Research on cohesive communication strategies and implementation.
30
Maintain Digital Assets
Lead College of Fine Arts and Communication's social media participation, maintaining an active and innovative presence on established and emerging platforms. Coordinate use of social media for CFAC by maintaining links to all electronic media sites, monitoring content, oversight and coordination of all sites with site authors across CFAC. Monitor CFAC's online reputation. Update and maintain content on CFAC websites.
30
Internal Communications Manager Facilitate regular communications on behalf of the leadership team and coordinate internal communications utilizing a wide variety of resources, including email, blogs, websites, social media, video monitors, etc. Work closely with the Dean to meet communications needs.
10
Media Relations
Act as the first point of contact for all media inquiries related to the College of Fine Arts and Communication. Coordinate interviews and media responses, coaching administrators, faculty and staff on how best to respond to inquiries and drafting talking points and responses as needed. Develop media relations training that can be deployed across the university in collaboration with ECU News Services personnel. Identify and coordinate visuals for optimum coverage outcomes. Maintain log of media archives. Conduct proactive media relations for selected events or activities, including identifying positive narratives and sharing outside local media markets whenever possible. Ensure messaging and responses are reflective of broader organizational objectives.
Contingent upon availability of funds.
Special Instructions To Application:
East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.
Applicants must be currently authorized to work in the United States on a full-time basis.
Minimum Education/Experience:
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 000014
Organizational Unit Overview:
University Communications (UC) translates ECU's message into strategic and compelling communication and campaigns through the university website, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.
Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.
UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.