The Assistant Director of Communications in the Office of University Marketing and Communications (UMC) reports to the Director of Strategic Communications. As one of La Salle’s senior writers and editors, the Assistant Director promotes and elevates the University’s brand and reputation through interesting and creative storytelling. The role develops, maintains, and executes a comprehensive editorial and content calendar spanning all communication channels and audiences. The position requires collaboration across campus units.

• Develop and execute an integrated cross-channel content strategy for owned media created in partnership with the leadership in the division that advances the priorities and strategic messages of the University
• Assist in the development and implementation of a comprehensive media relations plan with appropriate proactive and responsive strategies to ensure key messages are highlighted and the reputation of the institution is protected and enhanced in all external communications
• Collaborate with key members of leadership and faculty teams to evaluate and introduce appropriate and innovative marketing and communications solutions
• Manage the day-to-day content creation and project management for lasalle.edu, La Salle Magazine, and other print and digital communications platforms, including supporting the University’s social media channels
• Generate engaging content across digital and traditional communication channels that supports strategic messaging goals and leverages SEO
• Review all communications pieces to ensure accuracy, consistency, and alignment to brand
• Provide live coverage of on- and off-campus events for content generation and social media support
• Implement the editorial direction of La Salle Magazine and serve as the project manager and department lead to ensure quality, accuracy, timeliness and appropriateness of content
• Create weekly and monthly newsletter content including This Week at La Salle, News Brief, President’s Newsletter, and Alumni Newsletter
• Manage freelancers utilized for University publications including La Salle Magazine and lasalle.edu
• Assist in the execution of crisis and emergency communications, collaborating with leadership in the division and colleagues in Public Safety to ensure preparedness and best practices
• Provide supporting service for social media and digital communications
• Manage special projects and/or serve on committees as requested by the Chief of Staff or Director
• Assist with key University events as needed
• Perform other related duties as assigned
• The position assists in the oversight of the UMC’s Social Media Coordinator.
• Other duties as assigned

• Bachelor’s degree in communications, journalism, public relations, or English
• 3- 5 years related experience. An equivalent combination of education and experience may be considered
• Extensive copywriting and copyediting experience
• Strong written and verbal communication, interpersonal, time management, project management, and organizational skills
• Adherence to deadlines in a fast-paced environment, with a high degree of flexibility, accuracy, and attention to detail
• Ability to produce written materials in a variety of formats—quickly, accurately, and effectively
• Ability to interface with individuals at multiple levels of a complex organization with a proven history of professionalism and discretion
• Proficiency with AP style
• Ability to work independently to meet expected deadlines and schedules
• Proficient in the use of Microsoft Office, Project Management, and Cloud Collaboration software
• High comfort level in using technology to optimize workflow and business processes
• Knowledge of and commitment to the mission of La Salle University

About La Salle University

Established in 1863, La Salle University is a private, Catholic university rooted in the tradition of the Brothers of the Christian Schools teaching order, which was founded by St. John Baptist de La Salle. Known as an academic community of excellence, one shaped by Lasallian, Catholic values, La Salle remains steadfast in the pursuit of its mission of faith, service, community, and social justice, with concern, too, for both collective values and the individual values of its students. La Salle University embraces diversity and seeks candidates who will contribute to a climate that supports a fully inclusive, equitable, and diverse working and learning environment. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. EEO/AA

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