The Associate Director for Media Relations is responsible for producing and providing information to media outlets, collecting statistical data, records, and history on university student-athletes, and ensuring effective presence on the departmental web page and social media through the development and execution of written and multimedia content.

Specific duties include but are not limited to:

• Written press releases, including previews, game recaps, etc.
• Frequently update TribeAthletics.com for the current seasons, upcoming events, and historical data.
• Arrange press box services, run and maintain computer stats programs, and distribute all game-related materials for news personnel.
• Create posts for social media outlets through written and multimedia content (videos, photography, and graphic designs).
• Develop graphic and video content for social media and TribeAthletics.com; including previews, final scores, in-game updates, awards, individual player highlights, hirings, event promotions, schedules, etc.

Apply for this position on the William & Mary job posting webpage.

Duties: 

50% - Sports Liaison/Content Creation

Plan and execute a communications strategy for assigned sports including but not limited to conceiving, writing, editing, and distributing press releases and student-athlete profiles. Create, shoot, edit, and distribute video features; and direct stewardship over current and historical statistical data. Frequently update TribeAthletics.com for the current seasons, upcoming events, and historical data. Update website content including but not limited to previews (game and season), recaps, reviews, features, award releases, major events, and general sports releases.

20% - Social Media

Create unique contributions across all the departmental social networking platforms (Facebook, Twitter, Instagram, YouTube, etc.) as they relate to assigned areas (both live updates and notices of new or unique content, either on Tribe Athletics or in local or national media). Generate awareness of programs and Tribe Athletics and foster and grow a community through interaction and content. Ensure strategies fit within the existing departmental framework and that the implementation of all writing, content development, videos, etc. is executed without needing additional approvals.

20% - Creative Content

Create unique images using Adobe Creative Suite for departmental website and social media with the goal of providing Tribe Athletics and its programs with compelling imagery that will help users more meaningfully interact with new content. Develop (shooting and editing) video content for social media and use on TribeAthletics.com. This includes, but is not limited to preview, final score, in-game updates, awards, individual player highlights, hirings, event promotion, schedule, etc. Create game day pages with important content regarding assigned sports events both at home and away. Help in the design and implementation of any special event sites, created for the support of such things as conference championships, NCAA Championships, or the like. Assist coaching staff, when necessary, in recruiting through social media and graphics.

10% - Event Support

When appropriate, arrange press box services, including running and maintaining computer stats programs, and distributing all game-related materials for all news personnel. Distribute press passes and travel when assigned. When necessary, provide primary or secondary event assistance for non-assigned sports when conflicts arise in schedules, such as helping with statistics, writing, social media, etc.

Required Qualifications:

• Bachelor’s Degree or equivalent combination of education and experience.
• Experience with desktop publishing, photo editing, and video-editing software.
• Experience developing or writing press releases or comparable experience.
• Experience with social media and working with print publications.
• Strong written and verbal communication skills.

Preferred Qualifications:

• Bachelor’s degree in communications or a related field.
• Experience using StatCrew/NCAA Live Stat software, Adobe Creative Suite, and associated programs.
• Experience working in a Division I Athletics Department.
• Experience in a collegiate athletics department or comparable experience.

Conditions of Employment: 

• This is a non-exempt position, eligible to receive overtime in accordance with the Fair Labor Standards Act. This position may be subject to overtime during high peak times, etc.
• While working in support of a wide variety of athletic events, this position may require overtime, including weekend or holiday work.
• May require occasional overnight travel as needed.
• This is a restricted position subject to the continued availability of funding.

About William & Mary Athletics

The Department of Intercollegiate Athletics at William & Mary is dedicated to the pursuit of excellence in all its endeavors. We are committed to an outstanding intercollegiate athletics program by: · Forging an environment that demands success with integrity; · Winning championships; · Empowering leaders; · Building a championship culture; · Elevating the prestige of the University; · Instilling pride and respect; and · Remaining true to our Core Values of Accountability, Belonging, Creativity, Integrity, and Service

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