1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Required Skill/ability 1: Ability to be an independent worker who shows initiative and dedication to the team with outstanding writing skills and ability to develop interesting content.
Required Skill/ability 2: Demonstrated experience developing communications and writing for a range of media and transforming academic research into compelling narratives. Of particular interest are skills in public communications and the ability to translate theoretical and mathematical economic research into coherent and effective written materials for academic and lay audiences.
Required Skill/ability 3: Ability to think analytically, articulate ideas clearly, and write a wide range of copy. Skilled in authoring web content, news stories, newsletters, and other materials with superb attention to detail and context. Excellent editing, fact-checking, and proofreading skills. Ability to utilize and adopt new technologies and processes.
Required Skill/ability 4: Demonstrated ability to develop, execute, and measure the success of comprehensive communication plans. Strong interpersonal skills with the ability to develop relationships with leadership, faculty, staff and other departmental stakeholders to develop content for distribution and/or publication.
Required Skill/ability 5: Solid understanding of economics, as demonstrated by coursework, written outputs or other similar channels.
Preferred Education: Master's or higher degree in Economics, Public Policy, or equivalent working knowledge of economics; plus, five years related experience. Proven experience developing engaging content for newsletters and a familiarity with web content management systems. Proven experience in higher education and in the communications processes involved in the staging of large events.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Communications, Officer
University Job Title: Communications, Officer
Preferred Education, Experience and Skills: Master's or higher degree in Economics, Public Policy, or equivalent working knowledge of economics; plus, five years related experience. Proven experience developing engaging content for newsletters and a familiarity with web content management systems. Proven experience in higher education and in the communications processes involved in the staging of large events.
Bachelor's degree in English, Journalism, Communications or related field and five years of proven experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.