Write and edit impactful promotional and marketing copy that delivers clear messages to a wide range of audiences.
Consistently apply the university's editorial style (based on the AP Stylebook), including sound grammar, spelling and punctuation.
Collaborate with Creative Services team members and university partners from project concept to completion, ensuring alignment with ECU's editorial and brand standards.
Prepare and edit documents in Microsoft Word according to office protocols.
Other duties as assigned.
Web Marketing (45%)
Collaborate with the web team, university leadership and departments to refine and improve editorial content for websites, email campaigns and special projects that align with the university's communication goals.
Proofread new copy from urgent assignments to ensure quality and clarity.
Generate, review and/or rewrite web content to enhance conciseness, engagement and accessibility.
Create user-friendly content that supports seamless navigation and effective calls to action (CTAs).
Apply accessibility guidelines to ensure compliance and usability for all.
Apply basic understanding of search engine optimization (SEO) principles, including keyword research and content best practices.
Project and Asset Management (10%)
Manage project-related assets according to departmental protocols.
Maintain and route projects via the departmental asset management platform.
Track work time using the Kronos system.
Contingent upon availability of funds
Special Instructions To Application:
Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write 'see resume' on your application when completing the job duties section.
If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
Applicants must be currently authorized to work in the United States on a full-time basis.
Minimum Education/Experience:
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 900204
Organizational Unit Overview:
University Communications (UC) translates East Carolina University's message into strategic and compelling collateral through its units: News Services, Creative Services and University Marketing. UC provides strategic communication and marketing guidance and support to the university.
News Services is responsible for the university's main website content, photography, news releases, storytelling, official social media accounts, videos and East magazine. News Services manages media relations and internal and external strategic communication on behalf of the university. The unit reports and disseminates information about events, activities, research, policies, individuals and alumni of the university.
Creative Services works with all university departments to conceptualize, design and produce written, print, digital and web projects to communicate and market messages to appropriate audiences while maintaining university brand standards. Creative Services serves as the authority for brand management and reviews logo and trademark usage. Creative Services provides strategic marketing guidance and support to enhance the knowledge, understanding, appreciation and support of the university and its work with broad and varied constituencies, from prospective and current students to thought leaders, prospective donors and the public.
The university website is managed by a dedicated team through Creative Services. Services include full site development, maintaining the university site and other subsites, consultation, and web-related troubleshooting for departments. The university's mass email marketing system is managed by the web team. A focus of the web team is identifying and establishing accessibility within the university website and electronic communications.
University Marketing provides strategic advertising and marketing guidance for the university, with intentional focus on enrollment strategies. University Marketing is responsible for performing all external advertising buys for the university. The department also collaborates with university constituents on licensing and branding efforts.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.