Scheduled Hours

37.5

Position Summary

The Content Strategist and Social Media Coordinator is responsible for creating and consistently, on a daily basis, updating dynamic, impactful, clear, informative copy and other content for the existing website but more importantly, the expansive under-construction website, of the School of Public Health, the first new school at WashU in 100 years. Further, this creative, collaborative, meticulous and highly organized professional is responsible for managing each of the School of Public Healthâ™s social media accounts, with the goal of identifying and connecting with audiences that the school, its dean and its faculty aim to reach â“ audiences that include current and prospective students, faculty, staff, university leaders, community partners, alumni, parents, donors, and prospective donors. This role goes far beyond updating news and other facts; this employee will be key in shaping all aspects of a dynamic website and social media presence as the school introduces itself to the world. Strong editing and storytelling skills are a must.

Job Description

• Collect, create and publish content and updates. Update website/digital content on constant basis to reflect the latest information and resources from the school, including news from and involving leadership and faculty, research, education, admissions and other aspects of the school. Develop workflow and other processes to ensure quality control and timeliness of updates on the website. As the school builds an expansive new website to best represent its presence and offerings, a key part of the position will be identifying and producing inaugural content for the many parts of the website; once âœcomplete,❠though, this site will continually aim to be ever- changing and impactful. Role will involve assisting with ongoing evolution of web design, content and brand design.
• Maintain stylistic and thematic standards for the site including content, look and feel, site and page structure, images and other material. Work with others to develop and improve the siteâ™s functions based on department priorities and needs. Ensure site compatibility with variety of platforms and maintain mobile optimization through regular site audits. Together with school digital strategist, perform backups and manage site according to appropriate guidelines.
• Monitor and provide weekly reports to communications leadership regarding site traffic and search engine optimization (SEO) to maximize performance. Maintain website accessibility.
• Consistently identify, develop and deliver useful, creative and compelling content for the schoolâ™s social media channels. Will require staying abreast of research, education and people news throughout and outside the school; social media-geared photography, videography and graphics skills; and collaborating with schoolâ™s photographer/videographer and graphic designer to produce higher-level visual content.
• Communicate and collaborate regularly with other marketing and communications social media leads throughout the university. Develop an effective system of monitoring and responding to social media as it relates to the school. Ensure the schoolâ™s communication products are of the highest quality and contain approved and appropriate content. Stay up to date on trends in web content and social media, and stay abreast of the news.
• Provide effective and respected counsel to faculty and others in the school regarding social media platform development and strategy.
• Perform other duties as assigned, including regarding other school publications in support of Admissions, Advancement and other efforts.

Working Conditions

Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically working at desk or table
• Ability to move to on and off-campus locations

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelorâ™s degree or combination of education and/or experience may substitute for minimum education.

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Communication Design, Deadline Management, Digital Marketing, Editing Process, Emotional Intelligence, Graphic Layouts, Marketing, Microsoft Office, Multitasking, Oral Communications, Organizing, Social Media, Social Media Platform, Storytelling, Strategic Thinking, Technical Savvy, Video Content, Visual Aesthetics, Written Communication

Grade

G10

Salary Range

$49,700.00 - $82,100.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? Weâ™ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

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