stipend for health care coverage; retirement benefits; and generous paid time off.
Preferred Education:
4 Year Degree
Adirondack Explorer, a nonprofit news organization headquartered in Saranac Lake, New York, amid a stunning landscape and outdoor recreation paradise, is looking for a dynamic Audience Development Editor to lead our digital strategy and grow even larger audiences for our environmental, recreation and community journalism.
Who we are: We cover the Adirondack region in Northern New York state, an area larger than Vermont. We publish a bi-monthly magazine, as well as daily stories on our website: www.adirondackexplorer.org. We also put out a slate of newsletters (daily and weekly) and have a presence on social media, including posting original video content on YouTube. Events are becoming a large part of our organization as well, helping readers connect with people working on solutions to the problems facing our communities.
At Adirondack Explorer you’ll be part of a collaborative, talented team creating deeply reported, place-based journalism that is award-winning and that readers have come to depend on. You’ll have an opportunity to make an impact on our fast-growing organization. This position is central to the Explorer’s strategic audience growth and revenue plans.
The job includes:
Develop and execute a comprehensive social media strategy across platforms to optimize our Adirondack content.
Work with reporters to post stories to our CMS (WordPress), and write headlines and utilize SEO best practices in order to get readers’ attention.
Oversee the content and usability of our website, and work closely with our freelance developer to effectively maximize existing content as well as develop new features.
Post content and monitor social media trends and adapt strategies to make the most of them.
Use analytics to make strategic decisions.
Pitch story ideas to reach existing and new audiences.
Create engaging digital fundraising messaging during biannual campaigns and throughout the year.
Work with the Publisher and other members of our management team to align marketing efforts around subscriptions, fundraising, and other forms of reader revenue.
Collaborate with the editorial team to publish platform-specific content that will resonate with audiences, including our slate of existing newsletters.
Salary and benefits:
Salary begins at $50,000 with a stipend for health care coverage; retirement benefits; and generous paid time off.
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The ideal candidate has a passion for journalism and knows the Adirondack Park, is an excellent communicator with a solid understanding of digital content creation, WordPress, analytics, and is familiar with SEO. Must be adaptable, self-directed and thrive in a fast-paced and evolving environment. Experience with Mailchimp is a plus. Note: Applicants must be based in or willing to relocate to the Adirondack region in Northern New York state.
Adirondack Explorer is the only nonprofit, independent media organization solely dedicated to covering the Adirondack region in Northern New York State. Through our news reporting and analysis, we aim to further the wise stewardship, public enjoyment for all, community vitality and lasting protection of the Adirondack Park.
