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Reporting to the Assistant Vice President for Marketing & Communication, the Electronic Media Manager serves as the primary point of contact for all web communications and digital content-related activities at Bronx Community College. The position is responsible for the overall management of the College???s website and social media platforms, including implementing content initiatives that that contribute to the achievement of the college???s strategic goals, with primary emphasis on those related to student recruitment, alumni engagement and college advancement. You will be responsible for driving our online presence, specifically focusing on WordPress, page development, content initiatives and social media campaigns. The position has both technical and communication facets.
MAJOR DUTIES AND RESPONSIBILITIES
??? WordPress Expertise: Utilize your in-depth knowledge of WordPress to manage and maintain our website, ensuring it reflects the college's brand identity and design sophistication. Implement customized page layouts, leverage plugins, and optimize user experience.
???Serves as primary point of contact for all academic and administrative departments on web-related issues including site design and development, message strategy and content creation.
??? Oversees the College???s online brand expression and user experience to ensure consistent graphic identity and design sophistication across all electronic products, including website, e-newsletters, multimedia content, and third-party applications.
??? Manages an editorial calendar, in collaboration with staff, that plans out content including web articles, social media posts, videos, photography and press releases.
??? Ensures that all high-level website and social media content is consistently on message and appropriately tells the story of Bronx Community College with special emphasis on promoting our and diverse academic programs.
??? Reviews and edits all content that campus department web editors put on the website to ensure consistent quality and adherence to web accessibility standards.
??? Supports digital advertising efforts through the creation of landing pages.
??? Trains all assigned web editors from each department across campus on how to use the Bronx Community College WordPress content management system.
??? Troubleshoots problems in the CMS that web editors experience; works with staff in ITS or vendor to fix problems or find work around solutions.
??? Receives website requests from departments across campus; determines how best to solve their issue within the parameters of the website???s existing framework.
??? Leverage analytics tools for website and social media to monitor user interactions, identify trends, and make data-driven decisions. Implement necessary changes to optimize website performance and user experience based on insights gained from analytics.
??? Effectively communicates with faculty, student, administrative, technical and external constituencies to align individual department needs with the overall web communications strategy.
??? Manages the web communications budget within Marketing and Communication department.
??? Works closely with colleagues in ITS to troubleshoot issues.
??? Bachelor's Degree and four years' related experience required.
???10 years experience
???Demonstrated expertise in WordPress, including page creation, customization, and content management.
???Strong understanding of web design principles, user experience (UX), and best practices for creating engaging web content.
???HTML & CSS knowledge
??? Google Analytics and Google Tag Manager knowledge
??? High level knowledge of SEO and web accessibility standards
??? Knowledge of utilizing social media for professional communications
??? Basic Photoshop and photography skills
??? Writing and editing skills
??? Ability to manage multiple projects simultaneously and meet deadlines
??? High level of initiative and ability to work with minimal supervision
??? Ability to effectively work with colleagues from ranging from executives to student workers
??? Bachelor???s degree in journalism, communications, marketing or similar
??? At least four years of related experience with public relations, communication, and/or journalism
??? Prior experience in communications and/or PR in a higher education setting;
??? Strong research and writing skills; creative and compelling narrative skills; and, adaptive writing skills for various print and digital media platforms;
??? Working knowledge of SEO and Google Analytics, Acrobat, MailChimp, and Meltwater;
??? Strong organization skills, and ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information items;
??? Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook) as well as a demonstrated knowledge of web and social media platforms, apps, and tools;
??? Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment;
??? Effective communication and interpersonal skills;
??? Commitment to campus values of diversity, equity and inclusion.
NEED: CRITICAL & IMMEDIATE
The Electronic Media Manager position is a critical position for the Communication & Marketing Department and the College. Among the myriad of crucial assignments that the EMM is responsible for include but are not limited to: The overall management of the college???s website and social media platforms, including implementing content initiatives that contribute to the achievement of the college???s strategic goals, with primary emphasis on those related to student recruitment, alumni engagement and college advancement. Creates all content for the website, social media and BCC mobile app, as well as working with faculty and staff to train website content contributors to update departmental and programmatic web pages. Provides AVP with analytics for website and social media to determine and report how users are interacting with the content; and suggest changes as needed according to user behavior.
The elimination of this position would be a detriment to the overall communication efforts for the college, and is one of two positions the C&M department that would not be able to function if not filled.
Higher Education Assistant
COMPENSATION AND BENEFITS
Salary commensurate with education and experience up to $82,928.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
Applicants must apply online by accessing the CUNY website at www.cuny.edu and navigating to the following links: Select ???Employment???, then select ???Search Job Postings??? and find JOB ID#26848. Please attach resume and cover letter. References on request. Please do not include any other documentation.
For general assistance with your CUNYfirst application, please go to http://www.cuny.edu/employment/jobsysteminstructions.html for information.
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Bronx Community College (BCC) of The City University of New York (CUNY) serves a diverse population of approximately 10,500 undergraduate students. BCC offers more than 40 academic programs that prepare students to enter careers and continue their education. Located on 45 tree-lined acres on the former NYU University Heights campus in the west Bronx, BCC is the only community college in the country to have its campus designated as a National Historic Landmark.
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