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Michigan State University has a strong social media presence with several channels being nationally recognized for community engagement. The Social Media Manager provides assistance and support for MSU’s flagship @michiganstateu accounts; publishes and tags social media content; engages with audience by responding to questions, replying to comments and managing the community; and plans, coordinates and/or produces and posts content for social communications. This position also uses listening to identify brand-aligned content ideas and conversation topics that make sense for MSU to be a part of on social and investigates best practices at other universities to see what content, platforms and strategies are driving their goals around reputation, trust, affinity and student recruitment. Works with crisis/issues and social listening teams to forecast, monitor and help track emerging issues and ongoing issues/crises. The Social Media Manager serves as an integral part of the MSU social media team and as backup to MSU’s Director of Social Media, Social Media Manager and Analytics Specialist. Helps increase coordination and collaboration with social media partners across campus.
Characteristic Duties and Responsibilities:
Social Media Management and Community Engagement
Provides assistance and support for flagship @michiganstateu accounts, including Facebook, X, LinkedIn, Instagram and TikTok, to meet University Communications goals and support our integrated content strategy
Plans, coordinates, aggregates and/or produces and posts content across social media networks to connect with and engage key audiences
Responsible for helping to build social media community by responding to comments, tags, DM’s and other forms of day-to-day community management
Listens to conversations related to both MSU and higher education generally to ID opportunities to engage in conversations or generate content to add an MSU perspective to trending conversations or topics
Establishes appropriate monitoring and measurement protocols to gauge social media communications effectiveness; recommends adjustments to improve effectiveness based on data and insights
Content and Creative
Uses listening to identify brand-aligned content ideas and conversation topics that make sense for MSU to be a part of on social
Identifies emerging content ideas, trends and platform features for use on social media accounts
Identifies questions, needs and areas of interest from audiences on social platforms that can be addressed through content
Monitors and listens for UGC opportunities that help drive a sense of belonging and community on accounts
Keeps a pulse on the ever-changing social media landscape and industry news and shares this information with colleagues and campus community
Investigates best practices at other universities to see what content, platforms and strategies are driving their goals around reputation, trust, affinity and student recruitment
Collaborates with campus partners and supports cross-university social media group to help educate on social media changes and trends and to support greater collaboration and coordination across MSU
Issues and Crisis Communications
Works with crisis/issues and social listening teams to forecast, monitor and help track emerging issues and ongoing issues/crises
Flags misinformation or concerns during periods of crisis and issue management and coordinates with Director of Social Media to elevate and determine appropriate response or support on social
Meets with University Communications leadership to discuss listening priorities and strategies; provides insights related to brand health, crises and issues
Maintains and uses listening and reporting dashboards in MSU’s enterprise social media system
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree in journalism, telecommunications, or public relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree in journalism, communications, public relations, English, or related field that prepares the individual to communicate effectively with diverse audiences
Minimum of three years of related and progressively more responsible or expansive work experience in journalism, public relations, marketing, digital, communications, or related field
Or an equivalent combination of education and experience
Demonstrated experience managing social media communications: monitoring/tracking/listening; using social media technology; managing social media account(s) to achieve strategy/organizational goals; creating, producing, and posting content; increasing engagement with diverse audiences within social media platforms; accessing and using social media analytics
Experience identifying, integrating and sharing emerging social media topic and content trends with larger content teams
Familiarity with a broad suite of social media tools, including X, Instagram, YouTube, LinkedIn, Facebook, TikTok and others and with analytics tools
Demonstrated ability to quickly gather, organize and summarize critical information under deadline pressure
Demonstrated copyediting and proofreading skills and knowledge of AP style
Experience with Adobe Creative Suite software
Experience in using social media for issues and crisis management
Experience in writing in a specific voice, building community and growing engagement
Experience in project management and strategic public relations
Experience with paid social media
Experience working in higher education or a large, complex and multi-stakeholder organization
Proven extensive experience in creating and editing multimedia or graphic design content for social media and web properties and using analytics for web and social media management
Track record of demonstrating initiative, good judgement, and ability to own projects
Demonstrated ability to set and meet goals working both independently and as part of a team
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
3 Professional References
University Communications supports a hybrid schedule allowing for both in-office and remote work opportunities. Our in-office time is used primarily for team meetings along with formal and informal collaboration. We support our employees to do their best work by providing technology to support both remote collaboration and in-office collaboration, as well as intentional strategies to foster a positive work culture. Remote work and hybrid schedules are reviewed annually and may be subject to change based on the needs of the organization. Our goal is to provide a positive and informed application process for all potential candidates. If you have any questions or require further clarification regarding this position, please direct inquires to email@example.com.
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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