Bachelor's degree in marketing, communication, public relations, or a related field. Two years of experience in marketing, communications, or a related field. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Engages in moderately complex managerial tasks, focusing on the development, creation, and execution of marketing and communication strategies for the College of Arts and Media (CAM). Directs the promotion of public events, exhibits, performances, projects, and activities through various channels, including social media, multi-channel marketing, and advertising. Formulates comprehensive marketing and communication plans for the academic units.

Manages the marketing and communications processes to promote events and activities within the College of Arts and Media (CAM), collaborating with academic units. Oversees the activities of the communication staff, establishing goals and objectives, and developing and approving schedules, priorities, and standards for achieving these goals. Plans, implements, coordinates, and evaluates policies and procedures, ensuring compliance with university branding guidelines, document workflow, and deadlines. Identifies areas of needed change and makes recommendations to improve operations within the marketing and communications function. Coordinates and evaluates activities within the division, monitoring budget expenditures and ensuring efficient resource utilization. Works closely with key University stakeholders, including Integrated Marketing and Communications, to align strategies with university goals. Provides occasional assistance with event support and performs other duties as assigned. Collaborates with the Director, leadership, staff, and university partners to formulate and execute marketing and communication strategies, goals, and objectives aimed at showcasing and elevating the college's public events and activities. Leads the development and maintenance of all college communications, encompassing emails, news articles, website content, programs, brochures, blog posts, social media, press releases, advertising, and other materials and initiatives. Fosters seamless and effective communication efforts across the University by working closely with the Integrated Marketing and Communications division and college communications representatives. Drives the creation of high-quality content in various engaging formats, ensuring alignment with the SHSU brand. Offers writing and editing support to college staff and leadership. Mentors and supervises student interns involved in various communication tasks, including social media, copywriting, website development, and others as required. Establishes and monitors metrics to assess the success of communication initiatives, preparing comprehensive reports for the Director, leadership, and relevant stakeholders. Evaluates the effectiveness of campaigns and projects, seeks feedback from the Director and stakeholders, and implements improvements in future communication projects. Performs other related duties as assigned.